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- W3021819977 abstract "Seafood branding is drawing attention as one of the effective strategies for responding to the seafood market. The environmental changes surrounding branding can be summed up by the fall in seafood prices due to sluggish seafood consumption and the cost-cutting efforts of rising oil and labor costs. Due to the nature of aquatic products, the conditions for developing a brand are considerably more difficult than those of industrial products or agricultural products, and there is a high concern about whether a seafood brand can settle in the market. The reason why the branding strategy fails is that the seafood branding strategy is not valid in the seafood market. The purpose of this study is to clarify the intrinsic function of aquatic products, which is the starting point for successful aquaculture branding, and to devise a strategy for aquaculture seafood branding with reference to the successful cases of aquaculture defense in Japan." @default.
- W3021819977 created "2020-05-13" @default.
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- W3021819977 date "2020-04-30" @default.
- W3021819977 modified "2023-09-25" @default.
- W3021819977 title "Functions and Strategies for Branding Aquaculture Seafood" @default.
- W3021819977 doi "https://doi.org/10.13000/jfmse.2020.4.32.2.537" @default.
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