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- W3021899183 abstract "A sports bar is a place where customer can eat, drink and socialized while watching latest television sports events or by playing indoor games such as pool carom, Frisbee ball, basketball etc.Sports bars as entertainment proposition has just begun in India. The lifestyle of the urban population is changing and bars and clubs are being socially accepted. The need for a change in ambience and experience is growing faster as presently one wants to Dine-out with friends and family.With the success of local sporting tournaments like the IPL the fan following and the loyal base would only increase as the years go by. It is up to the marketers and the entrepreneurs to capitalize on this growing trend.This paper study the evolution of sports bars in India. It tries to study the path the service industry has followed to have eventually evolved into sports bars. The study also explains the different factors that are influencing the customer's" @default.
- W3021899183 created "2020-05-13" @default.
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- W3021899183 date "2020-03-19" @default.
- W3021899183 modified "2023-09-28" @default.
- W3021899183 title "Role of sports bar as recreation In society" @default.
- W3021899183 hasPublicationYear "2020" @default.
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