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- W3021982888 abstract "This study examines the interaction effect of message format (narrative vs. nonnarrative) and message framing (gain vs. loss) in e-cigarette prevention targeting young adults. Results of a two-way experiment (N = 439) revealed that transportation and discrete emotions mediated message effect on risk perception and behavioral intention. Compared to the gain-framed nonnarrative, the gain-framed narrative reduced feelings of guilt, and guilt was negatively related to risk perception and positively related to behavioral intention. Thus, the gain-framed narrative achieved desirable persuasive outcome through guilt-increasing risk perception and decreasing intention to use e-cigarette. Similarly, the loss-framed narrative evoked greater sadness, which also led to increased risk perception and decreased behavioral intention. Transportation and discrete emotions mediated message effect in a serial order. This research not only contributes to the literature on narrative persuasion and emotion, but also provides insight for health communication designed for e-cigarette prevention." @default.
- W3021982888 created "2020-05-13" @default.
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- W3021982888 date "2020-05-10" @default.
- W3021982888 modified "2023-10-05" @default.
- W3021982888 title "Incorporating Message Framing into Narrative Persuasion to Curb E‐Cigarette Use Among College Students" @default.
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- W3021982888 doi "https://doi.org/10.1111/risa.13502" @default.
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