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• W3023057715 abstract "Among the diverse side effects of Brexit, the European Commission relocated the European Medicines Agency (EMA) to Amsterdam. Host bids designed different political/institutional communication campaigns to persuade member states in their favor. This investigation compares and contrasts these institutional political online campaigns and highlights the themes and variables under discussion during the selection process. Through a preferred quantitative content analysis, the aims to validate the extent to which resource push or resource pull theories are correlated with the final decision to relocate the Agency to Amsterdam." @default.
• W3023057715 created "2020-05-13" @default.
• W3023057715 creator A5052070924 @default.
• W3023057715 creator A5063283545 @default.
• W3023057715 date "2020-04-28" @default.
• W3023057715 modified "2023-09-27" @default.
• W3023057715 title "Comparación de las estrategias de campaña online para albergar la Agencia Europea de Medicamentos" @default.
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• W3023057715 doi "https://doi.org/10.3145/epi.2020.mar.25" @default.
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