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- W3023391388 startingPage "103968" @default.
- W3023391388 abstract "Nutritional claims (NCs) and health claims (HCs) on food products have been introduced as interpretative aids to simplify the information provided on food labelling. However, HCs have been criticised for being unappealing and an information overload on food packages. We aimed to explore whether adding a HC to the associated NC is a good strategy or information overload in a close-to-real non-hypothetical choice experiment with real products and real payments. Consumers’ valuation of two NCs and HCs in breakfast biscuits is measured in two treatments. Treatment A communicates NCs and tests for the external ecological validity of the experiment, while treatment B communicates both, the NC and the associated HC. Results from the willingness to pay estimates showed that consumers are willing to pay premiums for the fat-related HC in addition to the NC while not for the claims related to the fibre content." @default.
- W3023391388 created "2020-05-13" @default.
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- W3023391388 date "2020-10-01" @default.
- W3023391388 modified "2023-10-01" @default.
- W3023391388 title "Do health claims add value to nutritional claims? Evidence from a close-to-real experiment on breakfast biscuits" @default.
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- W3023391388 doi "https://doi.org/10.1016/j.foodqual.2020.103968" @default.
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