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- W3023804971 abstract "Publisher SummaryA business is concerned primarily with the success of the products it introduces to the market. This concern manifests itself in terms of the company’s marketing plans for specific products. These marketing plans involve promotional efforts, projected product changes, channel placement, and pricing. All these efforts require projection of sales and, therefore, the sales forecast. This chapter briefly describes procedural details of some of the most commonly used qualitative and quantitative forecasting methods. Sales forecasts, or assessment of market demands, are used to determine the needs of the following departments: marketing, accounting, finance, human resources, production engineering, sales, and distribution and transport. As the needs of different departments differ due to planning requirements for differing time horizons, the need to update forecasts also differs. There is considerable variation in sales pattern with time. Both factors necessitate the use of different techniques for sales forecasts at different points in a product’s life cycle. The available forecasting techniques, grouped under three categories, are discussed: qualitative techniques, casual techniques, and time-series analysis." @default.
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- W3023804971 date "2008-01-01" @default.
- W3023804971 modified "2023-09-24" @default.
- W3023804971 title "Assessing the Market Demand for the Product" @default.
- W3023804971 doi "https://doi.org/10.1016/b978-075068309-8.50014-5" @default.
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