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- W3023858242 abstract "In order to provide a brief research regarding adoption of technology by the small and medium enterprises in the developing countries, this study intends to propose a structural research model to analyse the factors influencing social media adoption by the small and medium enterprises (SMEs) of developing countries. The proposed model is based on TAM (Technology Acceptance Model). We also analyse the factors influencing social media adoption particularly Facebook by the SMEs of developing countries. The sample size is selected from Pakistan and the collected data is analysed through factor analysis and path analysis by performing PLS-SEM (Partial Least Square-Structural Model Equation) bootstrapping technique. The result of the analysis indicates that all variables included in the proposed structural research model are significantly influential in Facebook Adoption by the SMEs in developing countries like Pakistan." @default.
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- W3023858242 date "2020-01-10" @default.
- W3023858242 modified "2023-10-16" @default.
- W3023858242 title "Role of Managerial Characteristics and Internet.Org in Social Commerce Adoption by SMEs" @default.
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- W3023858242 doi "https://doi.org/10.1145/3377571.3377611" @default.
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