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- W3024449820 abstract "Abstract This chapter raises the question of how to think about the impact of global streaming video on demand platforms on local and national audiovisual markets. It suggests that many studies of media-related markets—particularly in countries identified as “small”—are often understood in generic terms. Using Canada’s experience with Netflix as a case study, this chapter explores how the study of VOD would change according to three different conceptions of Canada as market for media products. If thinking of media markets as big or small encourages relational and defensive thinking and leads toward questions of sovereignty, and if considering media markets as “middles” encourages ideas of circulation and brokerage, then understanding media markets as testing grounds can encourage ideas of experimentation and adaptation." @default.
- W3024449820 created "2020-05-21" @default.
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- W3024449820 date "2020-01-01" @default.
- W3024449820 modified "2023-10-02" @default.
- W3024449820 title "Small, Middle, Test: Rescaling Peripheral Media Markets" @default.
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- W3024449820 doi "https://doi.org/10.1007/978-3-030-44850-9_2" @default.
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