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• W3024726715 abstract "Since entrepreneurs are an important driving force of economic growth, researchers should be helpful in developing greater strategic insight into innovation technology for this group. This chapter is a content analysis that seeks to systematize the studies carried out on the use of social media in the entrepreneurial ecosystem. Twenty-four studies were reviewed using a synthesis-and-interpretation-based approach. The results of the content analysis reveal the effectiveness of social media in connecting the key actors in the entrepreneurial ecosystem, such as partners, suppliers, universities, and resource providers, in many ways. The available literature suggests that social media – Twitter and Facebook in particular – have been the platforms most used by entrepreneurs. The presence of startups in social media is greater than established companies. Social media positively affects the performance of startups. The use of social media in the entrepreneurial ecosystem is affected by a number of variables such as the organization culture, region, gender, age, and business environment. Moreover, most of the studies follow a quantitative approach to measuring the frequency of the use of social media by small and medium enterprises (SMEs). The relevance of this study lies in the fact that it illuminates future research as it identifies the research gaps in the use of social media as a communication channel between SMEs and other stakeholders in the entrepreneurship ecosystem." @default.
• W3024726715 created "2020-05-21" @default.
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• W3024726715 date "2020-05-11" @default.
• W3024726715 modified "2023-10-02" @default.
• W3024726715 title "THE IMPACT OF SOCIAL MEDIA ADOPTION ON ENTREPRENEURIAL ECOSYSTEM" @default.
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• W3024726715 doi "https://doi.org/10.1002/9781119654674.ch5" @default.
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