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- W3024996987 abstract "The emergence of advertising images in Chinese medicine works during the period of China is the inevitable outcome of the development of commercial society. In the 237 advertising images, there are 106 pictures, 130 ink lines and 1 color photograph. It can be divided into 8 categories: chemist's shop, hospital, medical products, Chinese medicine school and organizations, book, book publishers, commodity and public service. It can reflect the popular themes of the society and social atmosphere at that time, having vivid characteristics of the times and artistry. Advertising image is a unique phenomenon in the books of the Republic of China.民国时期中医药著作中广告图的出现是商业社会发展的必然产物。在237幅广告图中，照片106幅，墨线图130幅，彩图1幅。可分为药店广告、诊所医院广告、医药产品广告、中医学校社团广告、书籍广告、书局广告、商品广告、公益广告8类。广告图绝大部分与医药相关，具有照片数量多、反映社会流行题材及社会风气、具有很强的时代特征和艺术性等特点，是为民国书籍中一种奇特的现象。." @default.
- W3024996987 created "2020-05-21" @default.
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- W3024996987 date "2018-09-28" @default.
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- W3024996987 title "[Types and characteristics of advertising images in Chinese medicine works during the Republic of China]." @default.
- W3024996987 doi "https://doi.org/10.3760/cma.j.issn.0255-7053.2018.05.004" @default.
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