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• W3026156657 abstract "Abstract This research seeks to examine, first, whether and why consumers perceive divisible versus indivisible numbers differently and, second, how such divergent perceptions influence consumer preferences for marketer-created entities associated with divisible versus indivisible numbers. Integrating insights from two different literatures—numerical cognition and loneliness—we propose and find that numbers perceived to be divisible (vs. indivisible) are viewed as having more “connections” and are therefore deemed to be less lonely. Building on these findings and the literature on compensatory consumption, we then propose and demonstrate that a temporary feeling of loneliness increases participants’ relative preference for various targets—products, attributes, and prices—associated with divisible (vs. indivisible) numbers, which are perceived to be relatively more connected and less lonely. It merits mention that our findings are triangulated across a wide variety of numbers, different product categories, and multiple operationalizations of loneliness." @default.
• W3026156657 created "2020-05-29" @default.
• W3026156657 creator A5021614409 @default.
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• W3026156657 date "2020-05-21" @default.
• W3026156657 modified "2023-10-15" @default.
• W3026156657 title "The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences" @default.
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• W3026156657 doi "https://doi.org/10.1093/jcr/ucaa026" @default.
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