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- W3027837093 abstract "Chapter 3 focuses on the emergence of the consulting industry and discusses early visual consulting models. It describes them as intrinsic parts of marketing efforts undertaken by consulting companies to boost their business model. It specifically focuses on the case of the early corporate consulting firm Gilbreth, Inc., which developed its “lab-based consulting” approach, with a significant use of film and media, as the firm’s main unique selling proposition. Gilbreth, Inc. strategically used a broad range of different visualization techniques—including motion studies conducted in a laboratory setting—in order to separate themselves from other corporate consultants, such as Harrington Emerson and Frederick Taylor. They communicated this in a broadly conceived marketing campaign, which in turn has relevance for the development of management theory and practice, since it popularized a specific model of business leadership among a wider expert audience." @default.
- W3027837093 created "2020-05-29" @default.
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- W3027837093 date "2020-05-21" @default.
- W3027837093 modified "2023-10-14" @default.
- W3027837093 title "Gilbreth, Inc." @default.
- W3027837093 doi "https://doi.org/10.1093/oso/9780190886363.003.0004" @default.
- W3027837093 hasPublicationYear "2020" @default.
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