Matches in SemOpenAlex for { <https://semopenalex.org/work/W3028232893> ?p ?o ?g. }
- W3028232893 endingPage "208" @default.
- W3028232893 startingPage "200" @default.
- W3028232893 abstract "This study aims to understand how hotel videos embedded with a smiling face emoji as a subliminal message affect consumers’ selection of hotels, with their brain activities measured and collected while they watched the videos. Data was collected from sixteen participants who completed two rounds of experiments. A chi-square test of homogeneity, paired sample t-test, and Bayes factor were performed to address the two proposed research questions. The results of this study reveal that participants’ selection of hotels would be significantly affected by the subliminal stimuli of a smiling face emoji. Meanwhile, neuroscientific data identifies significant differences between participants’ two (theta and beta) out of five bands of brainwaves while they were viewing hotel videos with and without the subliminal message. Suggestions for future studies and practical operations are also discussed." @default.
- W3028232893 created "2020-05-29" @default.
- W3028232893 creator A5016122031 @default.
- W3028232893 creator A5058945714 @default.
- W3028232893 date "2020-11-01" @default.
- W3028232893 modified "2023-10-17" @default.
- W3028232893 title "Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study" @default.
- W3028232893 cites W1496187077 @default.
- W3028232893 cites W1556779599 @default.
- W3028232893 cites W1967370536 @default.
- W3028232893 cites W1970680434 @default.
- W3028232893 cites W1987015068 @default.
- W3028232893 cites W1989393974 @default.
- W3028232893 cites W1995155855 @default.
- W3028232893 cites W2003964014 @default.
- W3028232893 cites W2005151333 @default.
- W3028232893 cites W2010894489 @default.
- W3028232893 cites W2013383317 @default.
- W3028232893 cites W2014040133 @default.
- W3028232893 cites W2029525586 @default.
- W3028232893 cites W2056625349 @default.
- W3028232893 cites W2062356092 @default.
- W3028232893 cites W2064788972 @default.
- W3028232893 cites W2069467914 @default.
- W3028232893 cites W2093067370 @default.
- W3028232893 cites W2093078333 @default.
- W3028232893 cites W2093300839 @default.
- W3028232893 cites W2095310830 @default.
- W3028232893 cites W2100523952 @default.
- W3028232893 cites W2102817914 @default.
- W3028232893 cites W2108437241 @default.
- W3028232893 cites W2109712306 @default.
- W3028232893 cites W2109773980 @default.
- W3028232893 cites W2127806497 @default.
- W3028232893 cites W2133085034 @default.
- W3028232893 cites W2138982789 @default.
- W3028232893 cites W2139140319 @default.
- W3028232893 cites W2140802347 @default.
- W3028232893 cites W2144260430 @default.
- W3028232893 cites W2146656425 @default.
- W3028232893 cites W2155789821 @default.
- W3028232893 cites W2161561996 @default.
- W3028232893 cites W2168854148 @default.
- W3028232893 cites W2174064721 @default.
- W3028232893 cites W2277928727 @default.
- W3028232893 cites W2424782950 @default.
- W3028232893 cites W2472306680 @default.
- W3028232893 cites W2507144029 @default.
- W3028232893 cites W2509059728 @default.
- W3028232893 cites W2521218029 @default.
- W3028232893 cites W2529244926 @default.
- W3028232893 cites W2551218032 @default.
- W3028232893 cites W2562191247 @default.
- W3028232893 cites W2572408427 @default.
- W3028232893 cites W2593144425 @default.
- W3028232893 cites W2593204350 @default.
- W3028232893 cites W2601421748 @default.
- W3028232893 cites W2603556809 @default.
- W3028232893 cites W2607473328 @default.
- W3028232893 cites W2622091505 @default.
- W3028232893 cites W2734726465 @default.
- W3028232893 cites W2744284533 @default.
- W3028232893 cites W2765353884 @default.
- W3028232893 cites W2769514020 @default.
- W3028232893 cites W2779952608 @default.
- W3028232893 cites W2785113050 @default.
- W3028232893 cites W2802934521 @default.
- W3028232893 cites W2808122837 @default.
- W3028232893 cites W2888999960 @default.
- W3028232893 cites W2901008555 @default.
- W3028232893 cites W2908893473 @default.
- W3028232893 cites W2920730499 @default.
- W3028232893 cites W2920984861 @default.
- W3028232893 cites W2953655649 @default.
- W3028232893 cites W2954009096 @default.
- W3028232893 cites W2971496327 @default.
- W3028232893 cites W2994113021 @default.
- W3028232893 cites W2996124480 @default.
- W3028232893 cites W32487714 @default.
- W3028232893 cites W4211177544 @default.
- W3028232893 cites W4250389239 @default.
- W3028232893 cites W936205651 @default.
- W3028232893 doi "https://doi.org/10.1016/j.ausmj.2020.04.009" @default.
- W3028232893 hasPublicationYear "2020" @default.
- W3028232893 type Work @default.
- W3028232893 sameAs 3028232893 @default.
- W3028232893 citedByCount "34" @default.
- W3028232893 countsByYear W30282328932020 @default.
- W3028232893 countsByYear W30282328932021 @default.
- W3028232893 countsByYear W30282328932022 @default.
- W3028232893 countsByYear W30282328932023 @default.
- W3028232893 crossrefType "journal-article" @default.
- W3028232893 hasAuthorship W3028232893A5016122031 @default.
- W3028232893 hasAuthorship W3028232893A5058945714 @default.
- W3028232893 hasConcept C112698675 @default.
- W3028232893 hasConcept C136764020 @default.
- W3028232893 hasConcept C144133560 @default.
- W3028232893 hasConcept C151496658 @default.