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• W30291941 abstract "Although there is a considerable amount of research that has focused on the effects of viewing violent behavior, a substantial number of studies have given attention to the effects of portrayals of prosocial behavior. Researchers suggest that one purpose of prosocial television is to teach socially acceptable attitudes and behaviors, but the messages must be conveyed effectively or prosocial programs fail to achieve their goals. Modeling strategies that are based on social learning theory provide some of the most effective means of portraying valued behaviors. This paper focuses on the characteristics of three modeling strategies and identifies the circumstances under which each is most effective. The strategies include modeling only the prosocial behavior, creating and resolving conflict with prosocial behavior, and presenting conflict without resolution. The prosocial only model is the most effective strategy to convey a prosocial message as is evidenced by laboratory studies and therapeutic situations. The conflict resolution strategy can be effective in presenting prosocial messages if multiple models engage in the prosocial behavior, if the prosocial resolution is given adequate time and attention, and if viewing conditions are sufficient. Unresolved conflict is most effective in classroom settings and therapeutic situations where an adult can provide post-viewing discussion and activity. Contains 34 references. (Author/RS) Reproductions supplied by EDRS are the best that can be made from the original document. Modeling Strategies for Prosocial Television: A Review Bradford L. Yates Doctoral Student University of Florida College of Journalism and Communications Graduate Division P.O. Box 118400 Gainesville, FL 32611-8400 (352) 392-7966 (o) (352) 376-1874 (h) (352) 376-1874 (fax) e-mail: byates @grove.ufl.edu http://grove.ufl.edut--byates Paper presented to the Open Paper Competition AEJMC Southeast Colloquium Lexington, Kentucky March 4-6, 1999 U.S. DEPARTMENT OF EDUCATION . Office of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) This document has been reproduced as received from the person or organization originating it. Minor changes have been made to improve reproduction quality. Points of view or opinions stated in this document do not necessarily represent official OERI position or policy. 1; EST COPY HAMA" @default.
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• W30291941 title "Modeling Strategies for Prosocial Television: A Review." @default.
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