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- W30310207 abstract "Rapid industrial and commercial progress bring rapid change, and changes in corporate and division names are now commonplace. the past five years, more than 100 major companies have changed their corporate names and symbols.1 On with the new means off with the old. But what is to be the fate of the displaced former name symbol of the investment of untold amounts of advertising and public relations money and effort, chosen by the honored founders, and cherished by generations of customers, investors^ and vice presidents? If the old corporate or division name is to continue in use as a trade or service mark no problem of continued protection is presented. Such use and Federal registration will furnish safeguards against competitive or related use by others. If it is to be dropped from commercial use altogether, experience has shown that it will eventually be forgotten and disappear into the limbo of vanished business names along with thousands of other victims of changes in corporate structures and operations. At that point its use by another will be largely a matter of indifference. In the meantime, however, corporation lawyers are charged with the responsibility of protecting it, i.e. preventing its misleading use by others. What are the possibilities of assuring such protection?" @default.
- W30310207 created "2016-06-24" @default.
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- W30310207 date "2016-01-01" @default.
- W30310207 modified "2023-09-27" @default.
- W30310207 title "PROTECTION OF DISCONTINUED COMPANY NAMES" @default.
- W30310207 hasPublicationYear "2016" @default.
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