FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3032193022> ?p ?o ?g. }

• W3032193022 endingPage "358" @default.
• W3032193022 startingPage "338" @default.
• W3032193022 abstract "Abstract When do consumers prefer negative branding, and why? One pilot study and four experiments, including an Implicit Association Test measuring nonconscious associations between negative words and dominance, converge on the conclusion that male consumers induced into same‐sex competition send energy‐efficient dominance signals to elicit fear and avoidance from competitors and maintain access over territory or resources. As a result of this competitive state, male consumers show a preference for negatively valenced words that can signal threat to rivals and elicit behavioral avoidance (“negative branding”). The preference for negative branding disappears under four conditions: (a) When dominance signaling is not needed because rivals are not physically dominant (smaller and weaker), (b) When visual associations show that the negative brand is no longer a dominance signal, (c) When male consumers are induced to think about masculinity but not dominance, or (d) When the male consumer has a low individual difference desire for intrasexual competition. Together, our findings contribute to the marketing literature by introducing a novel type of signaling (“dominance signaling”) that is distinct from prestige signaling and the conspicuous consumption of luxury goods. Dominance signaling and its influence on consumer product branding (“dominance goods”), as well as implications for evaluative conditioning, are discussed." @default.
• W3032193022 created "2020-06-05" @default.
• W3032193022 creator A5049458212 @default.
• W3032193022 creator A5080788051 @default.
• W3032193022 date "2020-05-29" @default.
• W3032193022 modified "2023-09-25" @default.
• W3032193022 title "Affect‐based nonconscious signaling: When do consumers prefer negative branding?" @default.
• W3032193022 cites W1990613026 @default.
• W3032193022 cites W2005139579 @default.
• W3032193022 cites W2007088392 @default.
• W3032193022 cites W2007286834 @default.
• W3032193022 cites W2028261273 @default.
• W3032193022 cites W2040108544 @default.
• W3032193022 cites W2049537072 @default.
• W3032193022 cites W2068152583 @default.
• W3032193022 cites W2076879021 @default.
• W3032193022 cites W2082373693 @default.
• W3032193022 cites W2091416687 @default.
• W3032193022 cites W2102751073 @default.
• W3032193022 cites W2103615876 @default.
• W3032193022 cites W2106901357 @default.
• W3032193022 cites W2107612594 @default.
• W3032193022 cites W2109453861 @default.
• W3032193022 cites W2112041999 @default.
• W3032193022 cites W2119266780 @default.
• W3032193022 cites W2126530994 @default.
• W3032193022 cites W2128435059 @default.
• W3032193022 cites W2131593548 @default.
• W3032193022 cites W2135717526 @default.
• W3032193022 cites W2157399030 @default.
• W3032193022 cites W2158002633 @default.
• W3032193022 cites W2158757437 @default.
• W3032193022 cites W2162135275 @default.
• W3032193022 cites W2163284350 @default.
• W3032193022 cites W2163489897 @default.
• W3032193022 cites W2164635079 @default.
• W3032193022 cites W2167420130 @default.
• W3032193022 cites W2170597142 @default.
• W3032193022 cites W2334880687 @default.
• W3032193022 cites W2404486930 @default.
• W3032193022 cites W2410506036 @default.
• W3032193022 cites W2559934258 @default.
• W3032193022 cites W2600648600 @default.
• W3032193022 cites W2735769720 @default.
• W3032193022 cites W2786931761 @default.
• W3032193022 cites W2810056617 @default.
• W3032193022 cites W2889916852 @default.
• W3032193022 cites W3121527741 @default.
• W3032193022 cites W3124168741 @default.
• W3032193022 cites W4240837232 @default.
• W3032193022 cites W4251933401 @default.
• W3032193022 cites W4253039419 @default.
• W3032193022 cites W4312810261 @default.
• W3032193022 doi "https://doi.org/10.1002/mar.21371" @default.
• W3032193022 hasPublicationYear "2020" @default.
• W3032193022 type Work @default.
• W3032193022 sameAs 3032193022 @default.
• W3032193022 citedByCount "5" @default.
• W3032193022 countsByYear W30321930222021 @default.
• W3032193022 countsByYear W30321930222022 @default.
• W3032193022 crossrefType "journal-article" @default.
• W3032193022 hasAuthorship W3032193022A5049458212 @default.
• W3032193022 hasAuthorship W3032193022A5080788051 @default.
• W3032193022 hasConcept C10138342 @default.
• W3032193022 hasConcept C104317684 @default.
• W3032193022 hasConcept C112698675 @default.
• W3032193022 hasConcept C121087249 @default.
• W3032193022 hasConcept C124062932 @default.
• W3032193022 hasConcept C127576917 @default.
• W3032193022 hasConcept C144133560 @default.
• W3032193022 hasConcept C151913843 @default.
• W3032193022 hasConcept C15744967 @default.
• W3032193022 hasConcept C162324750 @default.
• W3032193022 hasConcept C162853370 @default.
• W3032193022 hasConcept C175444787 @default.
• W3032193022 hasConcept C2781249084 @default.
• W3032193022 hasConcept C55493867 @default.
• W3032193022 hasConcept C77805123 @default.
• W3032193022 hasConcept C86803240 @default.
• W3032193022 hasConceptScore W3032193022C10138342 @default.
• W3032193022 hasConceptScore W3032193022C104317684 @default.
• W3032193022 hasConceptScore W3032193022C112698675 @default.
• W3032193022 hasConceptScore W3032193022C121087249 @default.
• W3032193022 hasConceptScore W3032193022C124062932 @default.
• W3032193022 hasConceptScore W3032193022C127576917 @default.
• W3032193022 hasConceptScore W3032193022C144133560 @default.
• W3032193022 hasConceptScore W3032193022C151913843 @default.
• W3032193022 hasConceptScore W3032193022C15744967 @default.
• W3032193022 hasConceptScore W3032193022C162324750 @default.
• W3032193022 hasConceptScore W3032193022C162853370 @default.
• W3032193022 hasConceptScore W3032193022C175444787 @default.
• W3032193022 hasConceptScore W3032193022C2781249084 @default.
• W3032193022 hasConceptScore W3032193022C55493867 @default.
• W3032193022 hasConceptScore W3032193022C77805123 @default.
• W3032193022 hasConceptScore W3032193022C86803240 @default.
• W3032193022 hasIssue "2" @default.
• W3032193022 hasLocation W30321930221 @default.
• W3032193022 hasOpenAccess W3032193022 @default.

• next