Matches in SemOpenAlex for { <https://semopenalex.org/work/W3032560486> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W3032560486 endingPage "16" @default.
- W3032560486 startingPage "1" @default.
- W3032560486 abstract "With the development of mobile computing, the focus of the marketing media has shifted from traditional media to social media. We are no longer solely reliant on the newspapers, radio and television for marketing. In fact, people are inclined to go online on social media every day. One of the popular social media today is WeChat. As a mobile app, WeChat has been widely used for social networking and business purposes. Due to the lack of literature in developing effective strategies in using WeChat in marketing, the present study serves as a groundwork to explore the subject matter in Malaysia. This study investigated the strategies on how to use WeChat as a marketing tool to create awareness of self-branding, which leads to enhanced relationships and increased sales. To conduct this research, qualitative method which involved observations and interviews was used to gather the data. Observations in WeChat groups and WeChat Moments were carried out. Thirty interviews were conducted to elicit the ideas or beliefs from WeChat users who are micro e-marketers. All the data collection was subsequently analysed using content analysis. Results indicated that effective WeChat marketing strategies are composed of four main aspects and they are labelled as WeChat followers strategy, WeChat self-branding strategy, WeChat Moments strategy and WeChat groups marketing strategy. This exploratory study contributes a fundamental knowledge about strategies of using WeChat marketing to address why people buy from you and not others. The research results provided insights into how WeChat can be used as a platform to establish, keep and satisfy the customers; create job opportunities for society and overall, bring welfare to the nation." @default.
- W3032560486 created "2020-06-05" @default.
- W3032560486 creator A5060870769 @default.
- W3032560486 creator A5069019420 @default.
- W3032560486 date "2019-01-01" @default.
- W3032560486 modified "2023-09-27" @default.
- W3032560486 title "Development of Effective Strategies in Using Wechat in Marketing" @default.
- W3032560486 cites W1999262164 @default.
- W3032560486 cites W2147362419 @default.
- W3032560486 cites W2581488313 @default.
- W3032560486 cites W3162759894 @default.
- W3032560486 hasPublicationYear "2019" @default.
- W3032560486 type Work @default.
- W3032560486 sameAs 3032560486 @default.
- W3032560486 citedByCount "0" @default.
- W3032560486 crossrefType "journal-article" @default.
- W3032560486 hasAuthorship W3032560486A5060870769 @default.
- W3032560486 hasAuthorship W3032560486A5069019420 @default.
- W3032560486 hasConcept C112698675 @default.
- W3032560486 hasConcept C136764020 @default.
- W3032560486 hasConcept C144024400 @default.
- W3032560486 hasConcept C144133560 @default.
- W3032560486 hasConcept C162853370 @default.
- W3032560486 hasConcept C19165224 @default.
- W3032560486 hasConcept C201280247 @default.
- W3032560486 hasConcept C41008148 @default.
- W3032560486 hasConcept C518677369 @default.
- W3032560486 hasConcept C85973986 @default.
- W3032560486 hasConceptScore W3032560486C112698675 @default.
- W3032560486 hasConceptScore W3032560486C136764020 @default.
- W3032560486 hasConceptScore W3032560486C144024400 @default.
- W3032560486 hasConceptScore W3032560486C144133560 @default.
- W3032560486 hasConceptScore W3032560486C162853370 @default.
- W3032560486 hasConceptScore W3032560486C19165224 @default.
- W3032560486 hasConceptScore W3032560486C201280247 @default.
- W3032560486 hasConceptScore W3032560486C41008148 @default.
- W3032560486 hasConceptScore W3032560486C518677369 @default.
- W3032560486 hasConceptScore W3032560486C85973986 @default.
- W3032560486 hasIssue "1" @default.
- W3032560486 hasLocation W30325604861 @default.
- W3032560486 hasOpenAccess W3032560486 @default.
- W3032560486 hasPrimaryLocation W30325604861 @default.
- W3032560486 hasRelatedWork W2005690220 @default.
- W3032560486 hasRelatedWork W2494423821 @default.
- W3032560486 hasRelatedWork W2556283717 @default.
- W3032560486 hasRelatedWork W2600387874 @default.
- W3032560486 hasRelatedWork W2752984278 @default.
- W3032560486 hasRelatedWork W2914543673 @default.
- W3032560486 hasRelatedWork W2921098891 @default.
- W3032560486 hasRelatedWork W3007862659 @default.
- W3032560486 hasRelatedWork W3017978406 @default.
- W3032560486 hasRelatedWork W3081477434 @default.
- W3032560486 hasRelatedWork W3099505387 @default.
- W3032560486 hasRelatedWork W3110374513 @default.
- W3032560486 hasRelatedWork W3162759894 @default.
- W3032560486 hasRelatedWork W3167678981 @default.
- W3032560486 hasRelatedWork W3183783889 @default.
- W3032560486 hasRelatedWork W3188010091 @default.
- W3032560486 hasRelatedWork W3202792462 @default.
- W3032560486 hasRelatedWork W3203149388 @default.
- W3032560486 hasRelatedWork W3212168559 @default.
- W3032560486 hasRelatedWork W2993159366 @default.
- W3032560486 hasVolume "3" @default.
- W3032560486 isParatext "false" @default.
- W3032560486 isRetracted "false" @default.
- W3032560486 magId "3032560486" @default.
- W3032560486 workType "article" @default.