Matches in SemOpenAlex for { <https://semopenalex.org/work/W3033608685> ?p ?o ?g. }
- W3033608685 endingPage "4089" @default.
- W3033608685 startingPage "4089" @default.
- W3033608685 abstract "This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill in the research gap. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. A total of 1000 consumers were randomly selected and 365 valid responses were received. In addition, this research conducted an empirical study using a questionnaire survey and structural equation model (SEM) to verify the research framework. The results show that green brand affect has no direct influence on green purchase intentions. Besides, this study indicates that green brand associations and green brand attitude fully mediate the relationship between green brand affect and green purchase intentions. It implies that green brand affect indirectly influences green purchase intentions via green brand attitude and green brand associations. While companies tend to raise their customers' green purchase intentions, they need to increase their green brand affect, green brand associations, and green brand attitude." @default.
- W3033608685 created "2020-06-12" @default.
- W3033608685 creator A5032147874 @default.
- W3033608685 creator A5056859049 @default.
- W3033608685 creator A5065227255 @default.
- W3033608685 creator A5081189685 @default.
- W3033608685 date "2020-06-08" @default.
- W3033608685 modified "2023-10-15" @default.
- W3033608685 title "The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude" @default.
- W3033608685 cites W1537883825 @default.
- W3033608685 cites W1587664098 @default.
- W3033608685 cites W1592570387 @default.
- W3033608685 cites W1600908323 @default.
- W3033608685 cites W1965355450 @default.
- W3033608685 cites W1966254998 @default.
- W3033608685 cites W1967777313 @default.
- W3033608685 cites W1967988018 @default.
- W3033608685 cites W1972967614 @default.
- W3033608685 cites W1977576157 @default.
- W3033608685 cites W1978653045 @default.
- W3033608685 cites W1985041597 @default.
- W3033608685 cites W1986716896 @default.
- W3033608685 cites W2000160124 @default.
- W3033608685 cites W2017701348 @default.
- W3033608685 cites W2021996534 @default.
- W3033608685 cites W2022041843 @default.
- W3033608685 cites W2030311184 @default.
- W3033608685 cites W2030902708 @default.
- W3033608685 cites W2038702827 @default.
- W3033608685 cites W2039872937 @default.
- W3033608685 cites W2040378199 @default.
- W3033608685 cites W2041228677 @default.
- W3033608685 cites W2042353493 @default.
- W3033608685 cites W2043061693 @default.
- W3033608685 cites W2044640583 @default.
- W3033608685 cites W2044751473 @default.
- W3033608685 cites W2053014364 @default.
- W3033608685 cites W2053503687 @default.
- W3033608685 cites W2054864676 @default.
- W3033608685 cites W2090644076 @default.
- W3033608685 cites W2106096361 @default.
- W3033608685 cites W2113022628 @default.
- W3033608685 cites W2115612291 @default.
- W3033608685 cites W2116044432 @default.
- W3033608685 cites W2124565739 @default.
- W3033608685 cites W2127977749 @default.
- W3033608685 cites W2149628368 @default.
- W3033608685 cites W2156335435 @default.
- W3033608685 cites W2157249998 @default.
- W3033608685 cites W2162135496 @default.
- W3033608685 cites W2164502613 @default.
- W3033608685 cites W2171515724 @default.
- W3033608685 cites W2175950243 @default.
- W3033608685 cites W2190920533 @default.
- W3033608685 cites W2271163009 @default.
- W3033608685 cites W2469041551 @default.
- W3033608685 cites W2619339558 @default.
- W3033608685 cites W2911755047 @default.
- W3033608685 cites W2924728946 @default.
- W3033608685 cites W2925312270 @default.
- W3033608685 cites W2987097364 @default.
- W3033608685 cites W3014235968 @default.
- W3033608685 cites W3033608685 @default.
- W3033608685 cites W4206630012 @default.
- W3033608685 cites W4233433191 @default.
- W3033608685 cites W4234081717 @default.
- W3033608685 cites W4235678817 @default.
- W3033608685 cites W4239731242 @default.
- W3033608685 cites W4240915221 @default.
- W3033608685 cites W4244286381 @default.
- W3033608685 cites W4244821477 @default.
- W3033608685 cites W4253262538 @default.
- W3033608685 cites W4256173697 @default.
- W3033608685 cites W4294877277 @default.
- W3033608685 doi "https://doi.org/10.3390/ijerph17114089" @default.
- W3033608685 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/7311963" @default.
- W3033608685 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/32521728" @default.
- W3033608685 hasPublicationYear "2020" @default.
- W3033608685 type Work @default.
- W3033608685 sameAs 3033608685 @default.
- W3033608685 citedByCount "33" @default.
- W3033608685 countsByYear W30336086852020 @default.
- W3033608685 countsByYear W30336086852021 @default.
- W3033608685 countsByYear W30336086852022 @default.
- W3033608685 countsByYear W30336086852023 @default.
- W3033608685 crossrefType "journal-article" @default.
- W3033608685 hasAuthorship W3033608685A5032147874 @default.
- W3033608685 hasAuthorship W3033608685A5056859049 @default.
- W3033608685 hasAuthorship W3033608685A5065227255 @default.
- W3033608685 hasAuthorship W3033608685A5081189685 @default.
- W3033608685 hasBestOaLocation W30336086851 @default.
- W3033608685 hasConcept C105795698 @default.
- W3033608685 hasConcept C112698675 @default.
- W3033608685 hasConcept C144024400 @default.
- W3033608685 hasConcept C144133560 @default.
- W3033608685 hasConcept C15744967 @default.
- W3033608685 hasConcept C162853370 @default.
- W3033608685 hasConcept C179420905 @default.