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- W3033814623 abstract "Two contrasting types of government public relations (PR) in the Peoples' Republic of China are discussed. The first began in Tianjin, an industrial city near Beijing. Activities there focus on dialogue with citizens to discern their needs, which is very much in line with what Grunig and Hunt (1984) call 2-way symmetric public relations. The 2nd, centered in the national government in Beijing, seeks to persuade with elements of old-line propaganda, press agentry, and image building plus modern marketing strategy. While Chinese public relations continues to grow, it is not clear whether the relatively advanced Tianjin approach or the primitive central-government approach will ultimately dominate. Beijing's national leaders appear to have crushed the pro-democracy movement and much of the spirit that generated it. Two-way symmetric PR is not likely to thrive in such a setting." @default.
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- W3033814623 date "1992-01-01" @default.
- W3033814623 modified "2023-09-27" @default.
- W3033814623 title "Two Contrasting Approaches of Government Public Relations in Mainland China" @default.
- W3033814623 hasPublicationYear "1992" @default.
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