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- W3033922282 abstract "The changing landscape of higher education has led to increasingly diverse cohorts. As a result,individual student prior knowledge, experience and language is increasingly varied withincourses. Therefore, it becomes critical that curriculum design is purposefully crafted to focusand enhance student learning outcomes. In particular, it may be of value to understand thethreshold marketing concept, which transform the student’s view of marketing. This articleexamines the emerging discussions on the threshold concept in broader higher education andbusiness education literatures, in conjunction with established marketing curricula. Resultslead to the identification of ‘value proposition’ as the crucial concept which brings togetherpreviously disparate knowledge and provides an altered cohesive view of marketing strategy.The threshold concept will be introduced into course assessment and activity planning to refinefocus on the concept and examine implications for student learning outcomes." @default.
- W3033922282 created "2020-06-12" @default.
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- W3033922282 date "2020-01-01" @default.
- W3033922282 modified "2023-09-27" @default.
- W3033922282 title "Conceptualising a threshold concept in marketing" @default.
- W3033922282 hasPublicationYear "2020" @default.
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