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• W3033933239 abstract "Scholars disagree on whether the media environment has become more concentrated, fragmented, polarized or overlapped. By pooling data from a total of 250 audience surveys conducted over 9 years, we investigated the evolution of a cross-platform audience network during a time of transition in the media environment. We found that both the fragmentation and duplication of the media system changed in a curvilinear manner. More importantly, this study showed that the center of the cross-platform network was transferred from offline to online. This study emphasizes the dynamic of media choice at various stages of media technology development." @default.
• W3033933239 created "2020-06-12" @default.
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• W3033933239 date "2020-05-01" @default.
• W3033933239 modified "2023-10-18" @default.
• W3033933239 title "The Evolving Audience Network during Media Environment Transition – A Longitudinal Study of Cross-Platform Use in China" @default.
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• W3033933239 doi "https://doi.org/10.1080/08838151.2020.1762024" @default.
• W3033933239 hasPublicationYear "2020" @default.
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