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- W3034676513 abstract "This article considers the essence of the concepts «information potential of the enterprise», «information system», «information resources». The main components of the information system are identified, namely: economic, marketing, human, technological, technical and information. Scientific approaches to the essence of the concept «interests of the enterprise» and «interests of consumers» are considered. The economic nature of the harmonization of the interests of the enterprise and the interests of consumers is substantiated. Each of the interests is given a detailed description. The scheme of harmonization of interests of the enterprise and consumers at the expense of use of constituent elements of information system of the enterprises is offered. An explanation of the role of information in consumer decision-making regarding the purchase of certain products is provided. The influence of quality and quantity of information on the validity of management decisions and forecasting of possible changes in the relations of the enterprise with consumers is considered. The main socio-economic results of increasing the harmonization of the interests of the enterprise and the interests of consumers are described. Keywords: information potential of the enterprise, information system, information resources, components of the information system, interests of the enterprise, interests of consumers, harmonization of interests, information flow, management decisions, consumer decisions to purchase certain products." @default.
- W3034676513 created "2020-06-19" @default.
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- W3034676513 date "2020-01-01" @default.
- W3034676513 modified "2023-10-14" @default.
- W3034676513 title "Узгодження інтересів підприємства та споживачів за рахунок використання складових інформаційного потенціалу" @default.
- W3034676513 doi "https://doi.org/10.35546/kntu2078-4481.2020.1.2.9" @default.
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