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- W3034766490 abstract "In this paper, the construction of an ideal image of the self will be discussed within the theoretical framework of “Representation”. Drawing more on Hall’s concept of representation I would like to concentrate on the practices of “stereotyping”, drawing out the links between representation and stereotype that are closely connected with the production of mass culture, consumerism, institutions, and social media. Photos from galleries and museums taken and shared on social media can be understood as a commodified presentation of the tourist experience of an attractive location that has come into existence in order to narrate an ideal trip. After a picture is shared on social networks, the process of the commodification of an illusion starts: an illusion that was shared and presented as a personal authentic proof of the visit to the location and experiencing of a unique moment. Often one particular image from a museum is massively reproduced and becomes a form of an ideal souvenir or a goal of travel. The connection of the centrality of the location captured in images, stereotyping, and identity is crucial in this research. The aim of this text is to understand current trends of enhancing identity via creating and consuming images and portraits. It also aims to address the changing patterns and techniques of visual self-presentation, pointing out shared cultural values that are becoming certain global standards and institutionalised conventions of the personal and professional commercial photography produced by museums." @default.
- W3034766490 created "2020-06-19" @default.
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- W3034766490 date "2020-01-01" @default.
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- W3034766490 title "Reaffirming Identity Through Images: Commodification of Illusions in the Contemporary Presentation of Self" @default.
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