Matches in SemOpenAlex for { <https://semopenalex.org/work/W303480725> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W303480725 endingPage "78" @default.
- W303480725 startingPage "65" @default.
- W303480725 abstract "According to Michael Porter, any firm that wants to have a competitive advantage in the marketplace could adopt differentiation, focus, or cost leadership strategy. No matter which strategy a firm uses, the internal organizational structure should match it in order to perform the strategy effectively. The need or technical differentiation and a good market niche underline the importance of a cooperative partnership between R&D and marketing people. Unfortunately, the relations between R&D and marketing are conflicting rather than cooperative in many firms. This study tries to investigate the relationship between degrees of R&D/marketing integration and firms’ economic performance. Pearson Correlation was used to test whether there exists a significant correlation between integration factors and performance indicators. ANOVA was used to test if high-integrated firms perform better in all the performance indicators than mid-and low-integrated firms. The results show that adaptability is positive and significantly correlated with organizational structure and senior management support. Efficiency is positively correlated with the quality of R&D/marketing relations and negatively correlated with organization structure. But effectiveness is only positively correlated with the quality of R&D/marketing relations. Besides, the results also show that high-integrated firms do not always perform better than mid-and low-integrated firms in every performance indicators." @default.
- W303480725 created "2016-06-24" @default.
- W303480725 creator A5026440926 @default.
- W303480725 creator A5041076292 @default.
- W303480725 date "2014-01-01" @default.
- W303480725 modified "2023-09-28" @default.
- W303480725 title "Degrees of R&D/marketing integration and firms` economic performance" @default.
- W303480725 cites W2041599420 @default.
- W303480725 cites W2042514720 @default.
- W303480725 cites W2046385198 @default.
- W303480725 cites W2081867739 @default.
- W303480725 cites W2150845579 @default.
- W303480725 cites W2484616075 @default.
- W303480725 cites W2556617557 @default.
- W303480725 cites W2737189965 @default.
- W303480725 cites W2741656443 @default.
- W303480725 cites W2769604466 @default.
- W303480725 cites W2770657010 @default.
- W303480725 cites W2770748858 @default.
- W303480725 cites W2770918214 @default.
- W303480725 cites W60491826 @default.
- W303480725 hasPublicationYear "2014" @default.
- W303480725 type Work @default.
- W303480725 sameAs 303480725 @default.
- W303480725 citedByCount "0" @default.
- W303480725 crossrefType "journal-article" @default.
- W303480725 hasAuthorship W303480725A5026440926 @default.
- W303480725 hasAuthorship W303480725A5041076292 @default.
- W303480725 hasConcept C10138342 @default.
- W303480725 hasConcept C111472728 @default.
- W303480725 hasConcept C138885662 @default.
- W303480725 hasConcept C144133560 @default.
- W303480725 hasConcept C151730666 @default.
- W303480725 hasConcept C162324750 @default.
- W303480725 hasConcept C162853370 @default.
- W303480725 hasConcept C177606310 @default.
- W303480725 hasConcept C182306322 @default.
- W303480725 hasConcept C187736073 @default.
- W303480725 hasConcept C192975520 @default.
- W303480725 hasConcept C2777267654 @default.
- W303480725 hasConcept C2779530757 @default.
- W303480725 hasConcept C40700 @default.
- W303480725 hasConcept C42589391 @default.
- W303480725 hasConcept C58546491 @default.
- W303480725 hasConcept C71750763 @default.
- W303480725 hasConcept C86803240 @default.
- W303480725 hasConcept C93032411 @default.
- W303480725 hasConceptScore W303480725C10138342 @default.
- W303480725 hasConceptScore W303480725C111472728 @default.
- W303480725 hasConceptScore W303480725C138885662 @default.
- W303480725 hasConceptScore W303480725C144133560 @default.
- W303480725 hasConceptScore W303480725C151730666 @default.
- W303480725 hasConceptScore W303480725C162324750 @default.
- W303480725 hasConceptScore W303480725C162853370 @default.
- W303480725 hasConceptScore W303480725C177606310 @default.
- W303480725 hasConceptScore W303480725C182306322 @default.
- W303480725 hasConceptScore W303480725C187736073 @default.
- W303480725 hasConceptScore W303480725C192975520 @default.
- W303480725 hasConceptScore W303480725C2777267654 @default.
- W303480725 hasConceptScore W303480725C2779530757 @default.
- W303480725 hasConceptScore W303480725C40700 @default.
- W303480725 hasConceptScore W303480725C42589391 @default.
- W303480725 hasConceptScore W303480725C58546491 @default.
- W303480725 hasConceptScore W303480725C71750763 @default.
- W303480725 hasConceptScore W303480725C86803240 @default.
- W303480725 hasConceptScore W303480725C93032411 @default.
- W303480725 hasIssue "1" @default.
- W303480725 hasLocation W3034807251 @default.
- W303480725 hasOpenAccess W303480725 @default.
- W303480725 hasPrimaryLocation W3034807251 @default.
- W303480725 hasRelatedWork W1604830110 @default.
- W303480725 hasRelatedWork W1973376952 @default.
- W303480725 hasRelatedWork W1981257176 @default.
- W303480725 hasRelatedWork W2079336003 @default.
- W303480725 hasRelatedWork W2147858806 @default.
- W303480725 hasRelatedWork W2419061497 @default.
- W303480725 hasRelatedWork W2495785826 @default.
- W303480725 hasRelatedWork W2551005994 @default.
- W303480725 hasRelatedWork W2800239073 @default.
- W303480725 hasRelatedWork W2802293428 @default.
- W303480725 hasRelatedWork W2883848997 @default.
- W303480725 hasRelatedWork W2887955128 @default.
- W303480725 hasRelatedWork W2897362503 @default.
- W303480725 hasRelatedWork W2960726308 @default.
- W303480725 hasRelatedWork W2961207019 @default.
- W303480725 hasRelatedWork W2971108217 @default.
- W303480725 hasRelatedWork W3091738854 @default.
- W303480725 hasRelatedWork W3106677622 @default.
- W303480725 hasRelatedWork W3121232712 @default.
- W303480725 hasRelatedWork W3124581058 @default.
- W303480725 hasVolume "4" @default.
- W303480725 isParatext "false" @default.
- W303480725 isRetracted "false" @default.
- W303480725 magId "303480725" @default.
- W303480725 workType "article" @default.