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- W3034851984 abstract "The emergence of modern market does not only occur in urban areas, but also in rural areas. Modern markets bring changes in shopping behavior patterns due to differences in services, spatial planning, and prices offered. The existence of modern markets in rural areas is an interesting new thing for the community. This study aims to analyze the patterns of shopping behavior in rural communities. This research is a qualitative study applying the theory of rational choice by James Colleman. A total of 10 women aged 22-65 years with various kinds of work were selected as the informants in this study. The data collection involve in-depth interviews supported by observation. This study found that rational choices for people shopping differed. This phenomenon explains that modern markets in rural areas does not affect the people to necessarily shift to modern markets. Rural communities continue to shop at traditional markets for several reasons such as low prices, availability of goods needed, and social interaction." @default.
- W3034851984 created "2020-06-19" @default.
- W3034851984 creator A5009422904 @default.
- W3034851984 date "2020-04-21" @default.
- W3034851984 modified "2023-09-26" @default.
- W3034851984 title "The Shopping Behavior Patterns of Rural Communities in the Central Modern Market" @default.
- W3034851984 hasPublicationYear "2020" @default.
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