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- W3034982509 abstract "Higher education is a service that has adopted the marketing discourse. Market principles position academia as an institution that offers a professional service for payment. Yet, there might be some tensions between intellectual goals (the core academic principles) and these principles. Some believe that this process leads to sovereign and rational students who would request and attain greater educational capital. Whereas most others view this process as one that results in lower intellectualism and academic standards, commodification of knowledge, elitism, and universities as professional degree, rather than knowledge, providers." @default.
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- W3034982509 date "2020-01-01" @default.
- W3034982509 modified "2023-10-16" @default.
- W3034982509 title "I Pay, therefore I Am (An A): Co-Creation of Value in Higher Education: An Abstract" @default.
- W3034982509 doi "https://doi.org/10.1007/978-3-030-39165-2_181" @default.
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