Matches in SemOpenAlex for { <https://semopenalex.org/work/W3035023153> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W3035023153 endingPage "233" @default.
- W3035023153 startingPage "218" @default.
- W3035023153 abstract "The research explored the integration layers used to create value for-money to both customers and marketers in price bundling strategy. With the help of a diagnostic research carried out in a departmental store, we identified that there is no congruence between the customer expectation and marketers’ supply in establishing product mix for price bundling strategies. Hence an experiment was carried to find out the appropriate demand sensing system that creates promotional spins. We try to leverage how we can deploy reference dependent model of pricing and modified exponential smoothing method (with additional inputs) of demand forecasting to get the desired result. As a result, we strongly recommends the marketers to use the reference dependent pricing to fix the promotional price and to forecast the demand for the product mix, use shipment history of ‘focal’ product to measure linearity and open customer orders of ‘tied-in’ product to measure the exponential growth." @default.
- W3035023153 created "2020-06-19" @default.
- W3035023153 creator A5013898928 @default.
- W3035023153 date "2018-01-01" @default.
- W3035023153 modified "2023-09-27" @default.
- W3035023153 title "Exploring the price bundling portfolio in Indian FMCG markets" @default.
- W3035023153 hasPublicationYear "2018" @default.
- W3035023153 type Work @default.
- W3035023153 sameAs 3035023153 @default.
- W3035023153 citedByCount "0" @default.
- W3035023153 crossrefType "journal-article" @default.
- W3035023153 hasAuthorship W3035023153A5013898928 @default.
- W3035023153 hasConcept C10138342 @default.
- W3035023153 hasConcept C119857082 @default.
- W3035023153 hasConcept C133710760 @default.
- W3035023153 hasConcept C144133560 @default.
- W3035023153 hasConcept C149782125 @default.
- W3035023153 hasConcept C153083717 @default.
- W3035023153 hasConcept C162324750 @default.
- W3035023153 hasConcept C162853370 @default.
- W3035023153 hasConcept C2524010 @default.
- W3035023153 hasConcept C2780821815 @default.
- W3035023153 hasConcept C33923547 @default.
- W3035023153 hasConcept C41008148 @default.
- W3035023153 hasConcept C90673727 @default.
- W3035023153 hasConceptScore W3035023153C10138342 @default.
- W3035023153 hasConceptScore W3035023153C119857082 @default.
- W3035023153 hasConceptScore W3035023153C133710760 @default.
- W3035023153 hasConceptScore W3035023153C144133560 @default.
- W3035023153 hasConceptScore W3035023153C149782125 @default.
- W3035023153 hasConceptScore W3035023153C153083717 @default.
- W3035023153 hasConceptScore W3035023153C162324750 @default.
- W3035023153 hasConceptScore W3035023153C162853370 @default.
- W3035023153 hasConceptScore W3035023153C2524010 @default.
- W3035023153 hasConceptScore W3035023153C2780821815 @default.
- W3035023153 hasConceptScore W3035023153C33923547 @default.
- W3035023153 hasConceptScore W3035023153C41008148 @default.
- W3035023153 hasConceptScore W3035023153C90673727 @default.
- W3035023153 hasIssue "6" @default.
- W3035023153 hasLocation W30350231531 @default.
- W3035023153 hasOpenAccess W3035023153 @default.
- W3035023153 hasPrimaryLocation W30350231531 @default.
- W3035023153 hasRelatedWork W1519344444 @default.
- W3035023153 hasRelatedWork W1792072917 @default.
- W3035023153 hasRelatedWork W2201590344 @default.
- W3035023153 hasRelatedWork W2211748534 @default.
- W3035023153 hasRelatedWork W2227371731 @default.
- W3035023153 hasRelatedWork W2257447351 @default.
- W3035023153 hasRelatedWork W2257609085 @default.
- W3035023153 hasRelatedWork W2259830744 @default.
- W3035023153 hasRelatedWork W2260635784 @default.
- W3035023153 hasRelatedWork W2262598207 @default.
- W3035023153 hasRelatedWork W2265550280 @default.
- W3035023153 hasRelatedWork W2274803699 @default.
- W3035023153 hasRelatedWork W2280820579 @default.
- W3035023153 hasRelatedWork W2281811781 @default.
- W3035023153 hasRelatedWork W2284400160 @default.
- W3035023153 hasRelatedWork W2291959983 @default.
- W3035023153 hasRelatedWork W2337559129 @default.
- W3035023153 hasRelatedWork W2404375667 @default.
- W3035023153 hasRelatedWork W2561426584 @default.
- W3035023153 hasRelatedWork W2562670658 @default.
- W3035023153 hasVolume "7" @default.
- W3035023153 isParatext "false" @default.
- W3035023153 isRetracted "false" @default.
- W3035023153 magId "3035023153" @default.
- W3035023153 workType "article" @default.