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- W3035430111 abstract "Abstract In the aftermath of the Global Financial Crisis and, more recently, the COVID-19 pandemic, scepticism on the merits of trade and globalization has increased across several key developed countries. This poses major challenges for multinational enterprises (MNEs) and other trade dependent firms (TDFs). This paper develops a framework to explore corporate nonmarket strategies (NMS) to address this backlash, covering both corporate political activity (CPA) and corporate social responsibility (CSR). We firstly provide an overview of the existing research within international economics, business strategy, and international political economy on the antiglobalization backlash and MNEs/TDFs strategy in the face of protectionism. Building on this scholarship, we formulate propositions for CPA and CSR actions, which are likely to be deployed by TDFs in developed economies to counter protectionism and address the criticisms of the antiglobalization movement. On this basis we propose an interdisciplinary analytical framework that can be used to study corporate strategy in times of growing antitrade sentiments. Finally, we provide initial proposals for testing these propositions and highlight the challenges researchers may face when carrying out such research." @default.
- W3035430111 created "2020-06-19" @default.
- W3035430111 creator A5053850057 @default.
- W3035430111 creator A5074635256 @default.
- W3035430111 date "2020-10-05" @default.
- W3035430111 modified "2023-10-17" @default.
- W3035430111 title "Mobilizing Against the Antiglobalization Backlash: An Integrated Framework for Corporate Nonmarket Strategy" @default.
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- W3035430111 doi "https://doi.org/10.1017/bap.2020.9" @default.
- W3035430111 hasPublicationYear "2020" @default.
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