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- W3036205847 abstract "Purchasing via the internet is one of the most rapidly growing forms of shopping, which has overcome traditional retailing since late 1998. In this chapter, factors related to online and social media shopping and the benefits of using social media will be discussed. Instagram application, tendency of using brand name, online consumer behaviour, and Thai consumer behaviour towards the use of social media will also be illustrated to review what the key factors important in online shopping mentioned in previous research are." @default.
- W3036205847 created "2020-06-25" @default.
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- W3036205847 date "2020-01-01" @default.
- W3036205847 modified "2023-09-26" @default.
- W3036205847 title "Identifying Key Important Factors Affecting Consumer Purchase Behaviour On Luxury Brand Through the Use of Instagram" @default.
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- W3036205847 doi "https://doi.org/10.4018/978-1-7998-2547-0.ch005" @default.
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