Matches in SemOpenAlex for { <https://semopenalex.org/work/W3036632956> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W3036632956 endingPage "1525" @default.
- W3036632956 startingPage "1510" @default.
- W3036632956 abstract "In this article, we examine England and Wales Cricket Board’s relationship with NatWest Bank and analyse its award-winning sponsorship campaign Cricket Has No Boundaries (CHNB). Drawing upon Jean Baudrillard’s concepts of the hyperreal and the non-event, we explore how CHNB presents an idealised image of English cricket. At the heart of this campaign is NatWest’s desire to demonstrate their commitment to inclusion and diversity through the lens of modern cricket, but what does this tell us about the ‘value’ of cricket in our neoliberal age? Using critical discourse analysis and semiotic analysis, we critique the campaign’s mediated content—advertisements, newspaper articles and short documentaries—and examine the role of commodities, signs and media messages in shaping CHNB’s hyperreal version of cricket. We also reflect upon the growth of corporate social responsibility in sport and discuss how brands exploit athletes’ lived experiences for financial gain." @default.
- W3036632956 created "2020-06-25" @default.
- W3036632956 creator A5001451220 @default.
- W3036632956 creator A5008085327 @default.
- W3036632956 date "2020-07-16" @default.
- W3036632956 modified "2023-09-23" @default.
- W3036632956 title "Cricket has no boundaries with NatWest? The hyperreality of inclusion and diversity in English cricket" @default.
- W3036632956 cites W1514962753 @default.
- W3036632956 cites W1559523000 @default.
- W3036632956 cites W1946314283 @default.
- W3036632956 cites W1969581508 @default.
- W3036632956 cites W1970046476 @default.
- W3036632956 cites W1974818100 @default.
- W3036632956 cites W1981337953 @default.
- W3036632956 cites W2005984092 @default.
- W3036632956 cites W2040386236 @default.
- W3036632956 cites W2125203912 @default.
- W3036632956 cites W2151574061 @default.
- W3036632956 cites W2167743494 @default.
- W3036632956 cites W2276583107 @default.
- W3036632956 cites W2476469771 @default.
- W3036632956 cites W2761798871 @default.
- W3036632956 cites W2888874038 @default.
- W3036632956 cites W2905358155 @default.
- W3036632956 cites W2972540389 @default.
- W3036632956 cites W4210469973 @default.
- W3036632956 cites W4234694282 @default.
- W3036632956 cites W4300695088 @default.
- W3036632956 cites W635033728 @default.
- W3036632956 cites W2029828005 @default.
- W3036632956 doi "https://doi.org/10.1080/17430437.2020.1789105" @default.
- W3036632956 hasPublicationYear "2020" @default.
- W3036632956 type Work @default.
- W3036632956 sameAs 3036632956 @default.
- W3036632956 citedByCount "1" @default.
- W3036632956 countsByYear W30366329562023 @default.
- W3036632956 crossrefType "journal-article" @default.
- W3036632956 hasAuthorship W3036632956A5001451220 @default.
- W3036632956 hasAuthorship W3036632956A5008085327 @default.
- W3036632956 hasBestOaLocation W30366329562 @default.
- W3036632956 hasConcept C107993555 @default.
- W3036632956 hasConcept C109359841 @default.
- W3036632956 hasConcept C112698675 @default.
- W3036632956 hasConcept C138885662 @default.
- W3036632956 hasConcept C139997677 @default.
- W3036632956 hasConcept C144024400 @default.
- W3036632956 hasConcept C144133560 @default.
- W3036632956 hasConcept C18903297 @default.
- W3036632956 hasConcept C19165224 @default.
- W3036632956 hasConcept C201280247 @default.
- W3036632956 hasConcept C2781313515 @default.
- W3036632956 hasConcept C2781316041 @default.
- W3036632956 hasConcept C29595303 @default.
- W3036632956 hasConcept C41895202 @default.
- W3036632956 hasConcept C86803240 @default.
- W3036632956 hasConceptScore W3036632956C107993555 @default.
- W3036632956 hasConceptScore W3036632956C109359841 @default.
- W3036632956 hasConceptScore W3036632956C112698675 @default.
- W3036632956 hasConceptScore W3036632956C138885662 @default.
- W3036632956 hasConceptScore W3036632956C139997677 @default.
- W3036632956 hasConceptScore W3036632956C144024400 @default.
- W3036632956 hasConceptScore W3036632956C144133560 @default.
- W3036632956 hasConceptScore W3036632956C18903297 @default.
- W3036632956 hasConceptScore W3036632956C19165224 @default.
- W3036632956 hasConceptScore W3036632956C201280247 @default.
- W3036632956 hasConceptScore W3036632956C2781313515 @default.
- W3036632956 hasConceptScore W3036632956C2781316041 @default.
- W3036632956 hasConceptScore W3036632956C29595303 @default.
- W3036632956 hasConceptScore W3036632956C41895202 @default.
- W3036632956 hasConceptScore W3036632956C86803240 @default.
- W3036632956 hasIssue "8" @default.
- W3036632956 hasLocation W30366329561 @default.
- W3036632956 hasLocation W30366329562 @default.
- W3036632956 hasOpenAccess W3036632956 @default.
- W3036632956 hasPrimaryLocation W30366329561 @default.
- W3036632956 hasRelatedWork W2003764155 @default.
- W3036632956 hasRelatedWork W2047661612 @default.
- W3036632956 hasRelatedWork W2068697429 @default.
- W3036632956 hasRelatedWork W2150067034 @default.
- W3036632956 hasRelatedWork W2338533914 @default.
- W3036632956 hasRelatedWork W2348320600 @default.
- W3036632956 hasRelatedWork W2385881138 @default.
- W3036632956 hasRelatedWork W2761198659 @default.
- W3036632956 hasRelatedWork W2993645246 @default.
- W3036632956 hasRelatedWork W4229683262 @default.
- W3036632956 hasVolume "24" @default.
- W3036632956 isParatext "false" @default.
- W3036632956 isRetracted "false" @default.
- W3036632956 magId "3036632956" @default.
- W3036632956 workType "article" @default.