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- W3037857897 endingPage "101946" @default.
- W3037857897 startingPage "101946" @default.
- W3037857897 abstract "In recent years, employee advocacy has evolved as a hot topic that has generated a lot of buzz in todayös public relations, marketing, and business circles. In spite of the growing relevance of employee advocacy, there is limited empirical and theoretical research on this topic and a universal definition and clear understanding of its exact meaning is lacking. Hence, the purpose of this study was to fill a gap in public relations research on employee advocacy by examining how internal communicators understand this behavior and their perceptions of its value. Through interviews with 25 public relations and communications practitioners, the studyös results indicated that participants perceived that advocacy could be expressed verbally or nonverbally. Given these findings, the study proposed a new definition of employee advocacy. Overall, participants agreed that employee advocacy plays a critical role in an organizationös future performance and can impact its success in several ways." @default.
- W3037857897 created "2020-07-02" @default.
- W3037857897 creator A5037495797 @default.
- W3037857897 date "2020-11-01" @default.
- W3037857897 modified "2023-10-10" @default.
- W3037857897 title "Internal communicators’ understanding of the definition and importance of employee advocacy" @default.
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- W3037857897 doi "https://doi.org/10.1016/j.pubrev.2020.101946" @default.
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