Matches in SemOpenAlex for { <https://semopenalex.org/work/W3037914488> ?p ?o ?g. }
- W3037914488 endingPage "363" @default.
- W3037914488 startingPage "354" @default.
- W3037914488 abstract "Many firms, including Amazon and IKEA, utilise augmented reality (AR) technology to enhance the consumer experience. In the retail industry, AR is gaining increasing traction as a means of improving the customer experience overall. In this research, we conduct an exploratory analysis to determine whether AR contributes positively or otherwise to customer experience. By means of semi-structured interviews, we identify seven core themes pertinent to the customer journey. Findings suggest that, prior to purchase, AR can broaden consumers’ product consideration set, while narrowing the choice set. Moreover, we find evidence that AR can lessen brand value, thereby giving emerging brands the opportunity to connect with consumers. Findings indicate that, at the point of purchase, AR can help with product curation and drive hedonic value through playfulness. Finally, at the post-purchase stage, findings show that AR can influence consumer choice confidence, and can also amplify cognitive dissonance. From these themes, we draw implications for theory as well as managerial implications in terms of balancing the potential promises and perils of AR as an innovation technology." @default.
- W3037914488 created "2020-07-02" @default.
- W3037914488 creator A5038271732 @default.
- W3037914488 creator A5061545870 @default.
- W3037914488 creator A5088789396 @default.
- W3037914488 date "2020-08-01" @default.
- W3037914488 modified "2023-09-27" @default.
- W3037914488 title "Augmented reality and the customer journey: An exploratory study" @default.
- W3037914488 cites W1149644477 @default.
- W3037914488 cites W1439205002 @default.
- W3037914488 cites W1520584404 @default.
- W3037914488 cites W1639275508 @default.
- W3037914488 cites W166315768 @default.
- W3037914488 cites W1733635077 @default.
- W3037914488 cites W1985887266 @default.
- W3037914488 cites W2017890988 @default.
- W3037914488 cites W2025754693 @default.
- W3037914488 cites W2033943395 @default.
- W3037914488 cites W2040231366 @default.
- W3037914488 cites W2057732263 @default.
- W3037914488 cites W2058300759 @default.
- W3037914488 cites W2061774556 @default.
- W3037914488 cites W2078896504 @default.
- W3037914488 cites W2082561699 @default.
- W3037914488 cites W2082768513 @default.
- W3037914488 cites W2083515807 @default.
- W3037914488 cites W2084754235 @default.
- W3037914488 cites W2086377092 @default.
- W3037914488 cites W2094694112 @default.
- W3037914488 cites W2103755882 @default.
- W3037914488 cites W2104212223 @default.
- W3037914488 cites W2111560253 @default.
- W3037914488 cites W2123716662 @default.
- W3037914488 cites W2125706233 @default.
- W3037914488 cites W2129660502 @default.
- W3037914488 cites W2150167453 @default.
- W3037914488 cites W2150305430 @default.
- W3037914488 cites W2150641797 @default.
- W3037914488 cites W2157389841 @default.
- W3037914488 cites W2161962219 @default.
- W3037914488 cites W2163550632 @default.
- W3037914488 cites W2169971892 @default.
- W3037914488 cites W2284822132 @default.
- W3037914488 cites W2287418373 @default.
- W3037914488 cites W2339721090 @default.
- W3037914488 cites W2403041171 @default.
- W3037914488 cites W2534699224 @default.
- W3037914488 cites W2552915456 @default.
- W3037914488 cites W2558287871 @default.
- W3037914488 cites W2588999052 @default.
- W3037914488 cites W2593780569 @default.
- W3037914488 cites W2594289808 @default.
- W3037914488 cites W2616509004 @default.
- W3037914488 cites W2724987513 @default.
- W3037914488 cites W2730363186 @default.
- W3037914488 cites W2756295713 @default.
- W3037914488 cites W2756656527 @default.
- W3037914488 cites W2788098345 @default.
- W3037914488 cites W2805502185 @default.
- W3037914488 cites W2810931684 @default.
- W3037914488 cites W2891336206 @default.
- W3037914488 cites W2923904822 @default.
- W3037914488 cites W2971679729 @default.
- W3037914488 cites W2971901921 @default.
- W3037914488 cites W2994789982 @default.
- W3037914488 cites W2997387838 @default.
- W3037914488 cites W2999235762 @default.
- W3037914488 cites W3022900863 @default.
- W3037914488 cites W3125198913 @default.
- W3037914488 cites W3125655541 @default.
- W3037914488 cites W4242688381 @default.
- W3037914488 cites W4252825741 @default.
- W3037914488 cites W4300307915 @default.
- W3037914488 cites W2754642156 @default.
- W3037914488 doi "https://doi.org/10.1016/j.ausmj.2020.06.010" @default.
- W3037914488 hasPublicationYear "2020" @default.
- W3037914488 type Work @default.
- W3037914488 sameAs 3037914488 @default.
- W3037914488 citedByCount "25" @default.
- W3037914488 countsByYear W30379144882020 @default.
- W3037914488 countsByYear W30379144882021 @default.
- W3037914488 countsByYear W30379144882022 @default.
- W3037914488 countsByYear W30379144882023 @default.
- W3037914488 crossrefType "journal-article" @default.
- W3037914488 hasAuthorship W3037914488A5038271732 @default.
- W3037914488 hasAuthorship W3037914488A5061545870 @default.
- W3037914488 hasAuthorship W3037914488A5088789396 @default.
- W3037914488 hasConcept C112698675 @default.
- W3037914488 hasConcept C119857082 @default.
- W3037914488 hasConcept C136764020 @default.
- W3037914488 hasConcept C144024400 @default.
- W3037914488 hasConcept C144133560 @default.
- W3037914488 hasConcept C153715457 @default.
- W3037914488 hasConcept C15744967 @default.
- W3037914488 hasConcept C162853370 @default.
- W3037914488 hasConcept C166957645 @default.
- W3037914488 hasConcept C177264268 @default.
- W3037914488 hasConcept C19165224 @default.