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- W3038518184 abstract "With the characteristics of fragmentation, low threshold of creation and large user groups, Tik Tok has attracted more and more enterprises or individuals from poor areas to create videos on it for poverty alleviation. This article studies the main influencing factors of short video transmission of agricultural products for e-commerce poverty alleviation on Tik Tok platform and gives some strategies to promote the spread of Tik Tok video. Based on the theories of Internet information dissemination, this paper quantifies the evaluation index of dissemination effect, establishes a model of influencing factors of video distribution from two aspects of video information characteristics and video publisher characteristics, and validates the model by data from Tik Tok, so that we find which factors will affect the dissemination effect and how to influence it. Some suggestions are put forward for improving the spread of short videos about e-commerce poverty alleviation on Tik Tok." @default.
- W3038518184 created "2020-07-10" @default.
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- W3038518184 date "2020-06-30" @default.
- W3038518184 modified "2023-10-18" @default.
- W3038518184 title "The Impact of Video Information and Publisher’s Characteristics in Tik Tok Platform on the Spreading Effect of Poverty Alleviation by E-Commerce" @default.
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- W3038518184 doi "https://doi.org/10.1007/978-3-030-49889-4_59" @default.
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