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• W3038831374 startingPage "531" @default.
• W3038831374 abstract "Crowdfunding has emerged as an important alternative financing tool for entrepreneurs. Extant research on the antecedents of crowdfunding success have produced divergent results. By applying the cross-disciplinary lens of strategic linguistic framing, that is, framing campaign messages in a way that is salient and that resonates with the values of the audience, we experimentally examine the role of value framing for a successful campaign outcome. Our results indicate that altruistically framed campaigns have a higher chance for funding compared to campaigns that emphasize egoistic or environmental motives, but even more importantly, that message framing needs to be aligned with the personal values of the backers. As such, our study highlights important similarities between resource mobilization in social movements and in crowdfunding." @default.
• W3038831374 created "2020-07-10" @default.
• W3038831374 creator A5003092440 @default.
• W3038831374 creator A5027505314 @default.
• W3038831374 date "2020-07-01" @default.
• W3038831374 modified "2023-10-02" @default.
• W3038831374 title "I Am What I Pledge: The Importance of Value Alignment for Mobilizing Backers in Reward-Based Crowdfunding" @default.
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• W3038831374 doi "https://doi.org/10.1177/1042258720929888" @default.
• W3038831374 hasPublicationYear "2020" @default.
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