Matches in SemOpenAlex for { <https://semopenalex.org/work/W3039244728> ?p ?o ?g. }
Showing items 1 to 67 of
67
with 100 items per page.
- W3039244728 endingPage "101" @default.
- W3039244728 startingPage "94" @default.
- W3039244728 abstract "The present study addresses the textile technological innovation developed by Cork-a-Tex in terms of the cork thread, which presents itself as a sustainable object that answers to sociocultural changes and current mindsets, underlining a positive perception from the consumer’s point of view. The development of a thread using a natural and noble material, cork, allows for the creation of solutions that meet the growing need for sustainable production. Something that is clearly visible in today’s market and demands greater attention. This encourages and stimulates the development of new products based on this material, which plays an important role in the Portuguese context. Our paper will articulate the context and potential of this innovation with the main public access socio-cultural trend listings/descriptions that are the result of both empirical/business and academic research. Content and textual analysis of these texts and results will guide the critical approach and process to reach a justification and framework for the development of proposals and insights. This in terms of a cultural strategy that articulates the branding and marketing actions of this Portuguese company. Also, the result of the bibliographic review and systematization of this project aims to stimulate technological research and development for a new approach to this material in the context of fashion design." @default.
- W3039244728 created "2020-07-10" @default.
- W3039244728 creator A5029902616 @default.
- W3039244728 creator A5034009443 @default.
- W3039244728 creator A5066122992 @default.
- W3039244728 date "2020-01-01" @default.
- W3039244728 modified "2023-10-14" @default.
- W3039244728 title "The Cork Thread, A Sustainable Material: Branding and Marketing Implications from A Cultural Perspective" @default.
- W3039244728 cites W2503484893 @default.
- W3039244728 cites W2811153725 @default.
- W3039244728 cites W4236369693 @default.
- W3039244728 cites W4253900108 @default.
- W3039244728 doi "https://doi.org/10.1007/978-3-030-51626-0_11" @default.
- W3039244728 hasPublicationYear "2020" @default.
- W3039244728 type Work @default.
- W3039244728 sameAs 3039244728 @default.
- W3039244728 citedByCount "1" @default.
- W3039244728 countsByYear W30392447282023 @default.
- W3039244728 crossrefType "book-chapter" @default.
- W3039244728 hasAuthorship W3039244728A5029902616 @default.
- W3039244728 hasAuthorship W3039244728A5034009443 @default.
- W3039244728 hasAuthorship W3039244728A5066122992 @default.
- W3039244728 hasConcept C111472728 @default.
- W3039244728 hasConcept C138885662 @default.
- W3039244728 hasConcept C144024400 @default.
- W3039244728 hasConcept C144133560 @default.
- W3039244728 hasConcept C159985019 @default.
- W3039244728 hasConcept C162853370 @default.
- W3039244728 hasConcept C192562407 @default.
- W3039244728 hasConcept C26760741 @default.
- W3039244728 hasConcept C2777899904 @default.
- W3039244728 hasConcept C35219183 @default.
- W3039244728 hasConcept C41008148 @default.
- W3039244728 hasConcept C41895202 @default.
- W3039244728 hasConcept C56739046 @default.
- W3039244728 hasConceptScore W3039244728C111472728 @default.
- W3039244728 hasConceptScore W3039244728C138885662 @default.
- W3039244728 hasConceptScore W3039244728C144024400 @default.
- W3039244728 hasConceptScore W3039244728C144133560 @default.
- W3039244728 hasConceptScore W3039244728C159985019 @default.
- W3039244728 hasConceptScore W3039244728C162853370 @default.
- W3039244728 hasConceptScore W3039244728C192562407 @default.
- W3039244728 hasConceptScore W3039244728C26760741 @default.
- W3039244728 hasConceptScore W3039244728C2777899904 @default.
- W3039244728 hasConceptScore W3039244728C35219183 @default.
- W3039244728 hasConceptScore W3039244728C41008148 @default.
- W3039244728 hasConceptScore W3039244728C41895202 @default.
- W3039244728 hasConceptScore W3039244728C56739046 @default.
- W3039244728 hasLocation W30392447281 @default.
- W3039244728 hasOpenAccess W3039244728 @default.
- W3039244728 hasPrimaryLocation W30392447281 @default.
- W3039244728 hasRelatedWork W1485760975 @default.
- W3039244728 hasRelatedWork W1951113307 @default.
- W3039244728 hasRelatedWork W2104170286 @default.
- W3039244728 hasRelatedWork W2467933387 @default.
- W3039244728 hasRelatedWork W2562399668 @default.
- W3039244728 hasRelatedWork W2619715859 @default.
- W3039244728 hasRelatedWork W2942353928 @default.
- W3039244728 hasRelatedWork W2982464342 @default.
- W3039244728 hasRelatedWork W3007155856 @default.
- W3039244728 hasRelatedWork W3085138288 @default.
- W3039244728 isParatext "false" @default.
- W3039244728 isRetracted "false" @default.
- W3039244728 magId "3039244728" @default.
- W3039244728 workType "book-chapter" @default.