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- W3039393072 abstract "The recent growth of the online food delivery industry in Malaysia is changing the lifestyle ofMalaysians in terms of food consumption and food retailing. However, this dynamic industry is beginning toevolve in other countries through the use of virtual kitchens. The maturity of online food delivery services hasenabled virtual kitchens to be utilized with the objective of lowering supply chain cost and improving customerservice. As the supply chain evolves, multiple parties will be impacted, such as food delivery aggregators, foodoutlets, delivery riders and the consumers. This paper examines the possibility of planting virtual kitchens inMalaysia and how it would affect the local market. Supply chain evolution requires a high degree of supplychain collaboration between suppliers, food aggregators, retailers, and the consumers themselves. It alsorequires the right timing of implementation. This paper also contributes to the sharing economy literature whichis still lagging in many areas given the infancy of the economy." @default.
- W3039393072 created "2020-07-10" @default.
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- W3039393072 date "2020-01-01" @default.
- W3039393072 modified "2023-09-23" @default.
- W3039393072 title "SUPPLY CHAIN EVOLUTION. A STUDY OFOPPORTUNITIES AND CHALLENGES OF VIRTUALKITCHENS IN MALAYSIA" @default.
- W3039393072 hasPublicationYear "2020" @default.
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