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- W3039401586 abstract "Technology based self-services (SSTs) are on the rise due to proliferation of internet and otherhardware devices. One of the sectors that has gained the most out of this development is banking. SSTs not onlyenhance the consumer experience but also give rise to positive consumer behaviour. This paper examines thefactors associated with SSTs and their usage that impact consumer behaviour. A sample of 437 respondents havebeen askes to respond on a 30-item questionnaire to elicit their responses on a 7-point interval scale. The 30items were arrived at through extensive literature review. Exploratory Factor Analysis has been used to extractthe endogenous variables. The outcome of the research seems to reveal that the most important latent variablesare Positive Attitude and Perceived Usefulness, Perceived Easy of Use, Risk Perception and Innovativenessand Need for Interaction." @default.
- W3039401586 created "2020-07-10" @default.
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- W3039401586 date "2020-01-01" @default.
- W3039401586 modified "2023-09-23" @default.
- W3039401586 title "AN EXAMINATION OF FACTORS AFFECTINGCONSUMER BEHAVIOUR TOWARDS BANKINGSELF SERVICE TECHNOLOGIES IN THE CITY OFAHMEDABAD, GUJARAT" @default.
- W3039401586 hasPublicationYear "2020" @default.
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