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- W3039452727 abstract "Abstract Design thinking, a design-based approach to solving human problems, is increasingly adopted by firms to develop innovations. However, what design thinking is, how it works, whether it leads to successful new products and services, and if such outcomes depend on market turbulence are unresolved issues. To address these knowledge gaps, we theorize a nomological network of design thinking’s composition, consequence, and contingency, and then examine the model through a survey of innovation managers. We conclude that design thinking consists of six inter-related mindsets and actions, strengthens new product and service performance, and has robust effects across levels of market turbulence. Based on one of the first confirmatory studies of design thinking, we draw implications of our findings for innovation theory and practice." @default.
- W3039452727 created "2020-07-10" @default.
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- W3039452727 date "2020-09-01" @default.
- W3039452727 modified "2023-10-10" @default.
- W3039452727 title "Design thinking for innovation: Composition, consequence, and contingency" @default.
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- W3039452727 doi "https://doi.org/10.1016/j.jbusres.2020.06.038" @default.
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