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- W3039841258 abstract "The study investigates the major factors affecting the users intention to adopt online pharmacyin Saudi Arabia. Unified Theory of Acceptance and Usage of Technology (UTAUT-2) was utilized along withthe use of other Technology Acceptance Model (TAM) to examine the perception of users on online pharmacyintention of use. Factors such as performance expectancy, effort expectancy, social influence, facilitatingcondition, habit, hedonic motivation, price value, perceived trust, and perceived risk were employed. However,the findings were found to be contradicting depending on the context. Additionally, the study used the word-ofmoth and personal innovation as moderators in the designed model. The study reveals that trust and risk arecritical factors leading to the users intention to adopt the system. It is therefore recommended that buildingconfidence in ensuring safety of the medium will minimize the risk perception of the users. The findings of thisstudy are believed to be of great benefits to the online pharmacy stores in Saudi Arabia. Future studies can buildon this in exploring other factors that might likely affect the users intention to adopt online pharmacy." @default.
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- W3039841258 date "2020-01-01" @default.
- W3039841258 modified "2023-09-24" @default.
- W3039841258 title "EXPLORING THE FACTORS THAT INFLUENCE THEADOPTION OF ONLINE PHARMACY IN SAUDIARABIA: A CONCEPTUAL REVIEW" @default.
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