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• W3039998745 abstract "The primary goal of this dissertation was to gain a better understanding of individuals’membership benefits preferences and attitudes toward donation programs in the context of urbanzoo settings. The first objective of this dissertation was to provide a background on membershipand donation related research in the context of zoos and other relevant organizations. Based on thereview of literature, the second objective was to empirically examine, through two independentstudies, zoo membership benefit preferences and attitudes toward a donation program. Despite a wealth of knowledge in the literature with respect to zoo visitors, animals,exhibits, and related programs, little research has been conducted on individuals’ preferences forzoo membership benefit packages and attitudes toward donation programs. To fill the gaps in theseareas, the first empirical study examined factors that influence current and prospective members’decision-making when choosing a membership package at an urban zoo. More specifically, thestudy explored preferences for selected membership program benefits and benefit levels, as wellas how these preferences varied among visitors grouped by key segmentation variables. The studyfindings suggested that price of membership package was the most important factor, followed bythe discount on food and beverage and the proportion of membership fees devoted to animalconservation. As expected, the visitors who scored high on place attachment to the zoo were moresupportive of the zoo and less sensitive to variations in the specific options included in the zoo’smembership package. In the second study, attitudes toward a donation program at an urban zoo were examined. Inparticular, this study investigated subgroups’ differences segmented by their membership status,place attachment levels, and attitudinal positions. A two-dimensional/bivariate attitude approachwas employed to explore potential differences among attitudinal position groups. The studyfindings indicated while most respondents held positive attitudes toward the donation program,zoo members and nonmembers did not differ significantly. The likelihood of joining the donationprogram was significantly higher for those in the positive dominant attitude group compared tothose in the negative dominant and equally ambivalent groups. Additionally, a qualitative analysisrevealed that many respondents were concerned about the cost or affordability of the donationprogram; and perceived the benefits of the program as a poor value.Collectively, the two empirical studies provide useful insight for managers and professionalscharged with developing membership and donation programs in zoological parks and otherrelevant organizations. The study results also suggest a number of potentially productivedirections for future research in these areas." @default.
• W3039998745 created "2020-07-10" @default.
• W3039998745 creator A5021541475 @default.
• W3039998745 date "2019-10-17" @default.
• W3039998745 modified "2023-09-28" @default.
• W3039998745 title "Examining membership benefit preferences and donation program attitudes in an urban zoo setting" @default.
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• W3039998745 doi "https://doi.org/10.25394/pgs.9956093.v1" @default.
• W3039998745 hasPublicationYear "2019" @default.
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