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- W3040436574 abstract "Management education has become a dynamic force for change in the nineteenth century, almostunknown, in many universities, in the societies of industrial and developing nations. Indian managementeducation is booming in terms of the number of institutions that offer management education, commonly knownas B-schools. Its role in the commercialization of enterprise management is widely recognized, although somehave criticized it for its short-term profitability. Management education is considered elite because it attractsyoung people who are usually motivated by the positive outcomes associated with management education.Mushroom growth in the number of management education institutions has intensified the competition amongthese institutions for good students. The goal of any management education organization is to produce studentswho are academically good and employed by industry. Quality management and quality improvement is astrategy that can attract good students as well as faculty. The current research paper aims to analyze thedifferences between branding and positioning strategies." @default.
- W3040436574 created "2020-07-10" @default.
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- W3040436574 date "2020-01-01" @default.
- W3040436574 modified "2023-09-28" @default.
- W3040436574 title "COMPARATIVE ANALYSIS OF DIFFERENCE INBRANDING AND POSITIONING STRATEGIES OFPUBLIC AND PRIVATE BUSINESS SCHOOLS ININDIA" @default.
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