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- W3042429688 endingPage "102998" @default.
- W3042429688 startingPage "102998" @default.
- W3042429688 abstract "Despite the prevalent use of savings messages (e.g., get $x off and save $x), no previous tourism and hospitality research has examined their effect on consumer responses. To fill that void, this study investigates the joint effect of savings message type (gain-framed vs. nonloss-framed) and weather conditions (sunny vs. rainy) on consumer attitude. The results show that individuals in rainy weather respond more favorably to a gain-framed (vs. nonloss-framed) message, and this effect is attenuated among people in sunny weather. Furthermore, this study reveals a boundary condition. When the amount of savings is presented in percentage terms (e.g., get x% off and save x%), the superiority of a gain frame disappears. Theoretical and managerial implications are discussed." @default.
- W3042429688 created "2020-07-23" @default.
- W3042429688 creator A5007144884 @default.
- W3042429688 creator A5050853193 @default.
- W3042429688 date "2020-09-01" @default.
- W3042429688 modified "2023-10-16" @default.
- W3042429688 title "Consumer responses to savings message framing" @default.
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