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- W3043105903 abstract "By definition, mass advertising decisions cannot target local levels, which provides opportunities to identify the effect of advertising." @default.
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- W3043105903 date "2020-07-01" @default.
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- W3043105903 title "Spillovers from Mass Advertising: An Identification Strategy" @default.
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- W3043105903 doi "https://doi.org/10.1287/mksc.2019.1217" @default.
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