Matches in SemOpenAlex for { <https://semopenalex.org/work/W3043152021> ?p ?o ?g. }
- W3043152021 endingPage "255" @default.
- W3043152021 startingPage "244" @default.
- W3043152021 abstract "Purpose Athlete brand image management has become a popular topic among sport marketing scholars. This study aims to test the impacts of the attributes of an athlete brand image on fan loyalty. Design/methodology/approach In total, 500 questionnaires were delivered to university students and 472 completed questionnaires were returned. Confirmatory factor analysis was conducted to test the psychometric properties of the measures and structural equation modeling was carried out to test the hypotheses. Findings The findings of this study show that three attributes of athlete brand image (e.g. marketable lifestyle, athletic performance and attractive appearance) positively influenced fan loyalty. Research limitations/implications To increase the loyalty of fans, effective marketing strategies could be designed to create positive images of athletes with both athletes’ on-field (e.g. athletic skills, competition style and excellence in sport) and off-field performance (e.g. engagement with fans, community involvement, public relation and charity activities). Originality/value This paper provides valuable insights into the measurement of athlete brand image and fan loyalty and offers a foundation for future research on athlete brand management." @default.
- W3043152021 created "2020-07-23" @default.
- W3043152021 creator A5008372201 @default.
- W3043152021 creator A5069114806 @default.
- W3043152021 creator A5069843008 @default.
- W3043152021 creator A5077753084 @default.
- W3043152021 creator A5090106653 @default.
- W3043152021 date "2020-07-14" @default.
- W3043152021 modified "2023-09-27" @default.
- W3043152021 title "Testing the impact of athlete brand image attributes on fan loyalty" @default.
- W3043152021 cites W1485468574 @default.
- W3043152021 cites W1584085003 @default.
- W3043152021 cites W1611755326 @default.
- W3043152021 cites W1967058415 @default.
- W3043152021 cites W1967680928 @default.
- W3043152021 cites W1984352355 @default.
- W3043152021 cites W1986515773 @default.
- W3043152021 cites W1989390600 @default.
- W3043152021 cites W1990974768 @default.
- W3043152021 cites W1997072118 @default.
- W3043152021 cites W1998289400 @default.
- W3043152021 cites W2002934973 @default.
- W3043152021 cites W2012764781 @default.
- W3043152021 cites W2017832569 @default.
- W3043152021 cites W2018382221 @default.
- W3043152021 cites W2019080847 @default.
- W3043152021 cites W2025955835 @default.
- W3043152021 cites W2035488720 @default.
- W3043152021 cites W2042346625 @default.
- W3043152021 cites W2051080078 @default.
- W3043152021 cites W2053400958 @default.
- W3043152021 cites W2060173471 @default.
- W3043152021 cites W2098650563 @default.
- W3043152021 cites W2103317380 @default.
- W3043152021 cites W2105164772 @default.
- W3043152021 cites W2107306814 @default.
- W3043152021 cites W2114832881 @default.
- W3043152021 cites W2117210065 @default.
- W3043152021 cites W2119792842 @default.
- W3043152021 cites W2122912498 @default.
- W3043152021 cites W2138071319 @default.
- W3043152021 cites W2146761102 @default.
- W3043152021 cites W2159240548 @default.
- W3043152021 cites W2161246478 @default.
- W3043152021 cites W2161487737 @default.
- W3043152021 cites W2162437324 @default.
- W3043152021 cites W2163297822 @default.
- W3043152021 cites W2164696380 @default.
- W3043152021 cites W2165027663 @default.
- W3043152021 cites W2170618579 @default.
- W3043152021 cites W2329106459 @default.
- W3043152021 cites W2333792458 @default.
- W3043152021 cites W2476545945 @default.
- W3043152021 cites W2519869169 @default.
- W3043152021 cites W2595629513 @default.
- W3043152021 cites W2598061753 @default.
- W3043152021 cites W2606807298 @default.
- W3043152021 cites W2622643529 @default.
- W3043152021 cites W2731415345 @default.
- W3043152021 cites W2787487699 @default.
- W3043152021 cites W2797305629 @default.
- W3043152021 cites W2800533876 @default.
- W3043152021 cites W2886113552 @default.
- W3043152021 cites W2946412510 @default.
- W3043152021 cites W2974349930 @default.
- W3043152021 cites W4230637740 @default.
- W3043152021 cites W4234081717 @default.
- W3043152021 cites W4234336198 @default.
- W3043152021 cites W4243667233 @default.
- W3043152021 cites W87018381 @default.
- W3043152021 doi "https://doi.org/10.1108/jbim-10-2019-0464" @default.
- W3043152021 hasPublicationYear "2020" @default.
- W3043152021 type Work @default.
- W3043152021 sameAs 3043152021 @default.
- W3043152021 citedByCount "9" @default.
- W3043152021 countsByYear W30431520212021 @default.
- W3043152021 countsByYear W30431520212022 @default.
- W3043152021 countsByYear W30431520212023 @default.
- W3043152021 crossrefType "journal-article" @default.
- W3043152021 hasAuthorship W3043152021A5008372201 @default.
- W3043152021 hasAuthorship W3043152021A5069114806 @default.
- W3043152021 hasAuthorship W3043152021A5069843008 @default.
- W3043152021 hasAuthorship W3043152021A5077753084 @default.
- W3043152021 hasAuthorship W3043152021A5090106653 @default.
- W3043152021 hasBestOaLocation W30431520212 @default.
- W3043152021 hasConcept C11012388 @default.
- W3043152021 hasConcept C112698675 @default.
- W3043152021 hasConcept C119857082 @default.
- W3043152021 hasConcept C144133560 @default.
- W3043152021 hasConcept C151730666 @default.
- W3043152021 hasConcept C152455256 @default.
- W3043152021 hasConcept C15744967 @default.
- W3043152021 hasConcept C162853370 @default.
- W3043152021 hasConcept C17744445 @default.
- W3043152021 hasConcept C1862650 @default.
- W3043152021 hasConcept C192975520 @default.
- W3043152021 hasConcept C199539241 @default.
- W3043152021 hasConcept C2776950860 @default.