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- W3043293640 abstract "The purpose of the article is to understand the synthesis and cautious term system of specific artistic features of anadvertising poster at every stage of the stylistic evolution for the effective practice of modern graphic designers in creatinga variety of advertising images by stylisation. The research methodology is based on the use of systematic art review,stylistic, and comparative analysis of artistic advertising products of the 1870s‑2010s to determine the evolution of artisticstyles of commercial advertising posters. The scientific novelty of the study is to conduct a comprehensive analysis ofadvertising posters over the specified period to learn the development of their visual language as a system of artistic andfigurative means, and swipe files for modern graphic designers to implement stylised advertising graphics following eachartistic style. The article describes typical signs of advertising posters at each historical stage with the following componentsof the graphic design project: composition, the principle of stylised image, colour, typography, and the effects of applyingtechnical resources at each new stage. We have provided examples of modern stylisation for advertising posters followingthe styles of previous eras. Conclusions. In the general cultural and historical context of the epoch, an advertising posterrepresents typical features of the artistic style of each historical period. The study of these features and mastering thestylised skills of style patterns after each specific period gives modern graphic designers the chance to develop variablebrand visual systems." @default.
- W3043293640 created "2020-07-23" @default.
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- W3043293640 date "2020-07-10" @default.
- W3043293640 modified "2023-09-25" @default.
- W3043293640 title "ЕВОЛЮЦІЯ ХУДОЖНЬОГО СТИЛЮ ПЛАКАТІВ КОМЕРЦІЙНОЇ РЕКЛАМИ В КОНТЕКСТІ ІСТОРІЇ ГРАФІЧНОГО ДИЗАЙНУ" @default.
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