Matches in SemOpenAlex for { <https://semopenalex.org/work/W3043985763> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W3043985763 abstract "This paper investigates product line expansion in which a green version of an existing conventional brown product is launched. We use a game-theoretic approach to study a supply chain consisting of one retailer and one manufacturer, either of which can be the leader of the supply chain. Our model assumes a market segmented based on the consumers' willingness to pay for the green feature of the product and incorporates a fixed cost related to launching the green product. Through our analysis, we define four pricing and positioning strategies for brown and green products. We explicitly express the conditions under which it is more profitable to expand the conventional product line with a green product and determine the region where each pricing strategy applies in the centralized system as well as in the two decentralized systems with each member as the leader of the supply chain. Our results also show that a manufacturer-led supply chain is better prepared than a retailer-led supply chain to overcome the fixed cost, launch the green product, and grasp benefits from the growth of the green consumer segment at an early stage of its development. We design two coordination mechanisms that allow the decentralized supply chain to achieve its first-best performance." @default.
- W3043985763 created "2020-07-29" @default.
- W3043985763 creator A5041969515 @default.
- W3043985763 creator A5044630667 @default.
- W3043985763 date "2020-01-01" @default.
- W3043985763 modified "2023-09-27" @default.
- W3043985763 title "Greening products in a supply chain under market segmentation and different channel power structures" @default.
- W3043985763 hasPublicationYear "2020" @default.
- W3043985763 type Work @default.
- W3043985763 sameAs 3043985763 @default.
- W3043985763 citedByCount "0" @default.
- W3043985763 crossrefType "posted-content" @default.
- W3043985763 hasAuthorship W3043985763A5041969515 @default.
- W3043985763 hasAuthorship W3043985763A5044630667 @default.
- W3043985763 hasConcept C108713360 @default.
- W3043985763 hasConcept C125308379 @default.
- W3043985763 hasConcept C144133560 @default.
- W3043985763 hasConcept C162853370 @default.
- W3043985763 hasConcept C171268870 @default.
- W3043985763 hasConcept C199360897 @default.
- W3043985763 hasConcept C2524010 @default.
- W3043985763 hasConcept C33923547 @default.
- W3043985763 hasConcept C40700 @default.
- W3043985763 hasConcept C41008148 @default.
- W3043985763 hasConcept C90673727 @default.
- W3043985763 hasConceptScore W3043985763C108713360 @default.
- W3043985763 hasConceptScore W3043985763C125308379 @default.
- W3043985763 hasConceptScore W3043985763C144133560 @default.
- W3043985763 hasConceptScore W3043985763C162853370 @default.
- W3043985763 hasConceptScore W3043985763C171268870 @default.
- W3043985763 hasConceptScore W3043985763C199360897 @default.
- W3043985763 hasConceptScore W3043985763C2524010 @default.
- W3043985763 hasConceptScore W3043985763C33923547 @default.
- W3043985763 hasConceptScore W3043985763C40700 @default.
- W3043985763 hasConceptScore W3043985763C41008148 @default.
- W3043985763 hasConceptScore W3043985763C90673727 @default.
- W3043985763 hasLocation W30439857631 @default.
- W3043985763 hasOpenAccess W3043985763 @default.
- W3043985763 hasPrimaryLocation W30439857631 @default.
- W3043985763 hasRelatedWork W1480300409 @default.
- W3043985763 hasRelatedWork W2036116615 @default.
- W3043985763 hasRelatedWork W2085290842 @default.
- W3043985763 hasRelatedWork W2392343128 @default.
- W3043985763 hasRelatedWork W2743222358 @default.
- W3043985763 hasRelatedWork W2756235068 @default.
- W3043985763 hasRelatedWork W2791773248 @default.
- W3043985763 hasRelatedWork W2793013710 @default.
- W3043985763 hasRelatedWork W2799607900 @default.
- W3043985763 hasRelatedWork W2890955858 @default.
- W3043985763 hasRelatedWork W2898709474 @default.
- W3043985763 hasRelatedWork W2981879470 @default.
- W3043985763 hasRelatedWork W2994863885 @default.
- W3043985763 hasRelatedWork W2998077942 @default.
- W3043985763 hasRelatedWork W3015887362 @default.
- W3043985763 hasRelatedWork W3029559556 @default.
- W3043985763 hasRelatedWork W3136237779 @default.
- W3043985763 hasRelatedWork W3183435943 @default.
- W3043985763 hasRelatedWork W3193844120 @default.
- W3043985763 hasRelatedWork W818903313 @default.
- W3043985763 isParatext "false" @default.
- W3043985763 isRetracted "false" @default.
- W3043985763 magId "3043985763" @default.
- W3043985763 workType "article" @default.