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- W3044080504 abstract "On 20 December 2018, Altria, the largest US cigarette company, announced an offer for a 35% share of the large and rapidly growing vaping product company, Juul Labs. On 2 April, 2020, the Federal Trade Commission issued a complaint that the deal was anticompetitive and should be voided. This paper analyzes the deal. We find that the deal gives Altria market power in the e-cigarette market through its support of Juul in retail stores and through the agreement not to otherwise compete in the e-cigarette market. The deal also has implications for its marketing of heated tobacco product IQOS and generally may provide Altria greater control of the broader nicotine delivery product market." @default.
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- W3044080504 date "2020-07-01" @default.
- W3044080504 modified "2023-10-03" @default.
- W3044080504 title "An Analysis of the FTC's Attempt to Stop the Altria-Juul Labs Deal" @default.
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- W3044080504 doi "https://doi.org/10.18001/trs.6.4.7" @default.
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