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• W3044149038 abstract "Brand placements are a widely used advertising technique in entertainment media such as movies or TV shows. Yet, the presented brand placements do not always portray real brands. In media content l..." @default.
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• W3044149038 date "2020-07-20" @default.
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• W3044149038 title "It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation" @default.
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• W3044149038 doi "https://doi.org/10.1080/02650487.2020.1793632" @default.
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