FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3044388311> ?p ?o ?g. }

• W3044388311 endingPage "295" @default.
• W3044388311 startingPage "281" @default.
• W3044388311 abstract "While involvement in CSR activities is common practice in today’s sporting world, there is a need to go beyond the activities themselves to explore how fans’ perceptions of CSR can affect customer-based brand equity and what role online community and team identification can play in this relationship, which this study aims to explore. Data collected through an online survey of South Korean Samsung Lions baseball club fans (N = 331), analysed through structural equation modelling, support the positive influence of perceived CSR on dual identification (team and online community), and the impact of team identification on brand equity. Interestingly, CSR perception is shown to be an insignificant predictor of brand equity, influenced fully by team identification. This study suggests that promoting a sport team’s socially responsible image is important in terms of building both team and online community identification while developing team identification can be vital in increasing the value of the sport brand." @default.
• W3044388311 created "2020-07-29" @default.
• W3044388311 creator A5004200819 @default.
• W3044388311 creator A5081522012 @default.
• W3044388311 date "2020-07-20" @default.
• W3044388311 modified "2023-09-27" @default.
• W3044388311 title "Building team brand equity through perceived CSR: the mediating role of dual identification" @default.
• W3044388311 cites W1535775700 @default.
• W3044388311 cites W1886774145 @default.
• W3044388311 cites W1982562184 @default.
• W3044388311 cites W1982749257 @default.
• W3044388311 cites W1997254581 @default.
• W3044388311 cites W2024990688 @default.
• W3044388311 cites W2031721345 @default.
• W3044388311 cites W2038702827 @default.
• W3044388311 cites W2057363637 @default.
• W3044388311 cites W2070361664 @default.
• W3044388311 cites W2077276325 @default.
• W3044388311 cites W2108761134 @default.
• W3044388311 cites W2122912498 @default.
• W3044388311 cites W2132722920 @default.
• W3044388311 cites W2133977168 @default.
• W3044388311 cites W2153915241 @default.
• W3044388311 cites W2213639061 @default.
• W3044388311 cites W2289602305 @default.
• W3044388311 cites W2412912063 @default.
• W3044388311 cites W2554433381 @default.
• W3044388311 cites W2592436473 @default.
• W3044388311 cites W2608464503 @default.
• W3044388311 cites W2737313830 @default.
• W3044388311 cites W2741930595 @default.
• W3044388311 cites W2765764863 @default.
• W3044388311 cites W2989752889 @default.
• W3044388311 cites W4243667233 @default.
• W3044388311 doi "https://doi.org/10.1080/0965254x.2020.1795912" @default.
• W3044388311 hasPublicationYear "2020" @default.
• W3044388311 type Work @default.
• W3044388311 sameAs 3044388311 @default.
• W3044388311 citedByCount "18" @default.
• W3044388311 countsByYear W30443883112021 @default.
• W3044388311 countsByYear W30443883112022 @default.
• W3044388311 countsByYear W30443883112023 @default.
• W3044388311 crossrefType "journal-article" @default.
• W3044388311 hasAuthorship W3044388311A5004200819 @default.
• W3044388311 hasAuthorship W3044388311A5081522012 @default.
• W3044388311 hasBestOaLocation W30443883112 @default.
• W3044388311 hasConcept C105702510 @default.
• W3044388311 hasConcept C105795698 @default.
• W3044388311 hasConcept C112698675 @default.
• W3044388311 hasConcept C116834253 @default.
• W3044388311 hasConcept C141261163 @default.
• W3044388311 hasConcept C144133560 @default.
• W3044388311 hasConcept C15744967 @default.
• W3044388311 hasConcept C162853370 @default.
• W3044388311 hasConcept C169760540 @default.
• W3044388311 hasConcept C17744445 @default.
• W3044388311 hasConcept C205971072 @default.
• W3044388311 hasConcept C26760741 @default.
• W3044388311 hasConcept C2776035688 @default.
• W3044388311 hasConcept C2776459890 @default.
• W3044388311 hasConcept C33923547 @default.
• W3044388311 hasConcept C39549134 @default.
• W3044388311 hasConcept C46312422 @default.
• W3044388311 hasConcept C59822182 @default.
• W3044388311 hasConcept C71104824 @default.
• W3044388311 hasConcept C71924100 @default.
• W3044388311 hasConcept C86803240 @default.
• W3044388311 hasConceptScore W3044388311C105702510 @default.
• W3044388311 hasConceptScore W3044388311C105795698 @default.
• W3044388311 hasConceptScore W3044388311C112698675 @default.
• W3044388311 hasConceptScore W3044388311C116834253 @default.
• W3044388311 hasConceptScore W3044388311C141261163 @default.
• W3044388311 hasConceptScore W3044388311C144133560 @default.
• W3044388311 hasConceptScore W3044388311C15744967 @default.
• W3044388311 hasConceptScore W3044388311C162853370 @default.
• W3044388311 hasConceptScore W3044388311C169760540 @default.
• W3044388311 hasConceptScore W3044388311C17744445 @default.
• W3044388311 hasConceptScore W3044388311C205971072 @default.
• W3044388311 hasConceptScore W3044388311C26760741 @default.
• W3044388311 hasConceptScore W3044388311C2776035688 @default.
• W3044388311 hasConceptScore W3044388311C2776459890 @default.
• W3044388311 hasConceptScore W3044388311C33923547 @default.
• W3044388311 hasConceptScore W3044388311C39549134 @default.
• W3044388311 hasConceptScore W3044388311C46312422 @default.
• W3044388311 hasConceptScore W3044388311C59822182 @default.
• W3044388311 hasConceptScore W3044388311C71104824 @default.
• W3044388311 hasConceptScore W3044388311C71924100 @default.
• W3044388311 hasConceptScore W3044388311C86803240 @default.
• W3044388311 hasIssue "3" @default.
• W3044388311 hasLocation W30443883111 @default.
• W3044388311 hasLocation W30443883112 @default.
• W3044388311 hasOpenAccess W3044388311 @default.
• W3044388311 hasPrimaryLocation W30443883111 @default.
• W3044388311 hasRelatedWork W1993238136 @default.
• W3044388311 hasRelatedWork W2105935143 @default.
• W3044388311 hasRelatedWork W2225266427 @default.
• W3044388311 hasRelatedWork W2348796232 @default.
• W3044388311 hasRelatedWork W2475603208 @default.

• next