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- W3044775173 abstract "The aim of this community service activity is as an effort to improve the quality of home industry management of Gapit Sampurna Jaya Cake through the preparation of appropriate and accurate business strategies to develop the home industry which is now beginning to be known to the public because of its very distinctive food taste. The analytical tool used is through SWOT Analysis to help identify various systematically formed factors that are used to formulate a company's strategy. SWOT can be applied by analyzing and choosing things that affect the four elements. This research is field research with a descriptive qualitative method. From the results of the research, the producers' strategy is to continue to compete, namely maintaining product quality with good quality raw materials, providing good service, competitive prices, and online marketing while the SWOT analysis includes maximizing production, maintaining product quality, providing parking space, adding variety to a sense of nimble, increasing capital and expanding marketing." @default.
- W3044775173 created "2020-07-29" @default.
- W3044775173 creator A5024388955 @default.
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- W3044775173 date "2019-01-01" @default.
- W3044775173 modified "2023-09-28" @default.
- W3044775173 title "Analisis SWOT Untuk Strategi Pengembangan Home Industry Kue Gapit Sampurna Jaya Kabupaten Cirebon [SWOT Analysis for Gapit Cake Home Industry Development Strategy Sampurna Jaya Cirebon Regency]" @default.
- W3044775173 hasPublicationYear "2019" @default.
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